Newswires have existed for almost as long as news itself, yet many professionals still aren’t entirely sure what they are, what they do, and whether they should be using them. Just like any other public relations tool, you’ve got to have the know-how before you go full steam ahead – but once you’ve mastered the essentials, …
A great new hire announcement is an opportunity for you to generate excitement surrounding the future of your company, to demonstrate to existing and potential customers that you are growing and evolving, and to make your new hire or your promoted employee feel valued and important to your business’ development. Here’s some helpful hints and …
By now, most companies understand the importance of an effective online presence and digital marketing strategy. But there are a staggering number of reasons why businesses should prioritise online marketing channels over traditional advertising. Digital marketing is currently leading the way in reaching current and prospective customers – it allows a company to directly target …
12 Ways Digital Marketing Will Benefit your Business Read More »
Press releases are often templated with specific elements. These elements and their layout make it easier for reporters and journalists to extract the information they want to get out of it and provide more resources if they need them. Each element serves a purpose, but far too often, businesses write press releases with those elements …
How to Write an Editor’s Note at The End of a Press Release Read More »
With press releases and SEO, there’s good news and bad news: The bad news is that press releases are generally considered ineffective as a direct SEO signal and sole link building strategy. The good news is you can still get quite a bit of SEO value from press releases if you use them properly. That …
How to Improve Your Google SEO with Press Releases in 2023 Read More »
Press releases are designed to attract the attention of journalists and media, bringing in traffic and exposure from a large audience of new people. For a press release to capture an audience’s attention, though, it needs to have a compelling headline. After all, who will click through to the press release if the headline doesn’t …
The Do’s and Dont’s for Writing a Press Release Headline Read More »
Public Relations runs the gamut of media, marketing, and outreach through various venues. It’s such a broad and varied process that it’s easy to get lost in the weeds, focusing on techniques that barely work, ignoring prominent forms of outreach, and barely making headway. You can circumvent this inefficiency by creating and following a PR …
Press Plan: How to Write a PR Plan for Your Business Read More »
Running a small business is hard. There’s the organising, the hiring, the invoices… Whether it’s you operating as an individual or there are just a few of you on the go, it can be tricky just getting through the week. To successfully write press releases and land media coverage, you need to know what they …
Small Businesses Press Releases: What You Need to Know Read More »
