Like most businesses, you probably have a ‘Blog’ section on your website. Check the date of the last blog that was uploaded – was it a month ago, six months, over a year? Blog pages on websites that sit unused and unloved are extremely common. You’re too busy to take the time to update them […]
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Generating organic buzz about your brand is an incredibly powerful tool in marketing, and there’s no better time to try and grasp the attention of your audience than when you have a shiny new product or service on offer. But, whilst your ground-breaking, problem-eliminating, innovative new product may be persuasive all in itself, you’ll need
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Let’s talk about the seasonal press release. Maybe your business has peak busy times when timely promotion is key in raising awareness among the public? By leveraging timely events, holidays, and trends, you can create a buzz around your brand, product, or service that resonates with your target audience. Summer is the perfect time to
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One of the key aspects of a successful press release is the opening paragraph, which should succinctly answer the five W’s: Who, What, When, Where, and Why. In this blog post, we will delve into each of these elements, providing valuable insights on how to create a strong opening paragraph that captures attention and engages
What are the 5 W’s to Cover in the Press Release Opening Paragraph Read More »
Many factors can ultimately determine whether you receive media attention, ranging from relationships you may have with specific journalists to editorial schedules and the press release distribution service you use. Experimenting with Media Pitch Timing There’s really no harm in experimenting with your media pitch’s timing. Depending on the topic of your news story, this
By now, most companies understand the importance of an effective online presence and digital marketing strategy. But there are a staggering number of reasons why businesses should prioritise online marketing channels over traditional advertising. Digital marketing is currently leading the way in reaching current and prospective customers – it allows a company to directly target
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