How Imagery Can Help your Press Release Stand Out
Can imagery help a press release get picked up? The right imagery can make the difference between a press release that gets noticed and one
05/05/2026
Choosing the Right PR Strategy for Your SEO Goals
How to Choose a PR Strategy That Aligns with Your SEO Goals Traditional SEO tactics such as technical optimisation and on-page content remain important, but
21/04/2026
How to Write a Charity Press Release That Attracts Donors
Write a Charity Press Release that will Actually Attract Attention From Donors Creating a charity press release that genuinely attracts donor attention requires more than
14/04/2026
How Semantic SEO Helps Press Releases Reach Audiences
Boost Press Release Visibility with Semantic SEO Strategies To reach the right audience, your content needs to work with how search algorithms, powered by natural
08/04/2026
How AI Search Is Reshaping Digital PR
How AI Search Is Replacing Traditional Search Results Search is changing quickly. Instead of clicking through search results, users are increasingly getting answers directly from
12/03/2026
What Do I Do When my Release Doesn’t Get Coverage?
Why Your Press Release Isn’t Getting Coverage (and What to Do About It) You’ve written the press release, had it distributed, and waited for the
27/01/2026
Ethical PR: Building Trust and Credibility
Why Ethical PR Matters for Trust, Credibility, and Long-Term Brand Success In a media landscape shaped by sceptical audiences and increasing scrutiny, brands can set
21/01/2026
Reputation Management vs Crisis PR: What’s the Difference?
Crisis PR vs Reputation Management: What Brands Need to Know Protecting your brand’s reputation has never been more important. With news cycles moving faster and
14/01/2026
Syndicated, Sponsored and Editorial Content – What’s the Difference?
What Is Syndicated, Sponsored, and Editorial Content? A Complete Guide Understanding the distinctions between coverage types is crucial for selecting the most suitable approach for
12/12/2025
How to Write a Newsworthy Press Release for Your Event
Press Release Format for Events: How to Make Your Announcement Newsworthy Planning an event? Make sure your press release tells a story, not just sells
10/12/2025
Press Release for Book Launch: A Guide For Authors
Everything You Need to Know About Writing a Book Launch Press Release Writing a press release for your book launch isn’t just an announcement, it’s
10/11/2025
Is My Site Ready for SEO? Website Health Guide
Why Your Website Health Matters and How to Check If Your Website Is SEO-Ready SEO is one of the most effective ways to grow your
02/10/2025
How to Write a Press Release Like a Journalist (That Actually Gets Picked Up)
Want your press release to stand out? Try writing it like a journalist To catch a journalist’s eye and inbox, your press release needs to
10/07/2025
Using AI in PR: Tips for Better Press Releases
The emergence of AI in recent years has had a huge influence on PR, with the idea that many tasks previously done by humans could
02/07/2025
Steps to Publicise your Trade Show
Trade shows are a popular way to get your company’s name out there, but it’s easy to forget that a trade show is also a
01/04/2025
Written By
Chris Coates
I've worked in the PR industry for six years at three different agencies. I have a Masters degree in Journalism so I understand what is required in a press release from both the media and the client's perspective. Writing has always been my strength since school and I enjoy telling interesting stories in a way that the media will pay attention to.
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