How Publishing Your Press Release on Local Media Sites Can Skyrocket Your Business Credibility Customers are more informed than ever, and before they buy, they look for proof that a business is reliable and authentic. This proof often comes in the form of mentions in the media, positive reviews, and credible press coverage. That’s why […]
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From Press Release to Coverage: Winning Holiday PR Strategies The holiday season is a double-edged sword for PR professionals. On the one hand, people are more active, attentive, and engaged with content. But on the other hand, the media gets extra noisy, journalists are stretched thin, editorial calendars are locked, and many outlets operate on
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Want your press release to stand out? Try writing it like a journalist To catch a journalist’s eye and inbox, your press release needs to read like something they’d write themselves: clear, concise, and compelling from the very first line. With tight deadlines and overflowing inboxes, journalists are quick to skim. If your release doesn’t
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Live Evening with Julia Zolotova gathers readers to debate Eastern Empire and Omnichannel Hearts LONDON, UK. July 4th, 2025 – London-based, trilingual novelist Julia Zolotova took over the sky‑lounge of Principal Tower in Shoreditch on 2 July for her latest session in the author’s movable Stories & Surfaces salon. A full house of readers attended
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The SEO Benefits of Press Releases Businesses and PR professionals use press releases to quickly and effectively get media coverage for announcements like product launches, partnerships, and new hires. This is a great way to let your audience know what you’re up to. However, the benefits of a press release go much further than media
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FOR IMMEDIATE RELEASE: Basingstoke, UK. June 13th 2025 – Debut author George Carter presents a gripping new novel that combines powerful emotional depth with suspense, mystery and a touch of the supernatural. Beyond Boundaries is a coming-of-age thriller about memory, identity, and the long shadows cast by childhood trauma. The story follows Milo, a quiet
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DANANG, VIETNAM. 22nd April, 2024 – Daniel Juventus and the Stonehenge-Gate of Magic by author Vo Quang Thinh, pen name J.A.Thinky, has just been published in English, bringing a new wave to fantasy literature. The story introduces Daniel, a strange boy who is often bullied at school, lost his parents many years ago and lives
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Reaching the right journalists is crucial to ensure that your press release gets the attention it deserves. Here are some of the steps we recommend to help improve your chances of reaching the right journalists. Identify your Target Audience Start by identifying the specific journalists who cover topics related to your press release. Consider the
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A well-crafted, press release can be a powerful tool to communicate important information about a company, event, or product to the media and the public. To ensure its effectiveness, here are ten essential elements that should be included in any successful press release: 1. Get the Attention of the Reader The headline is the first
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In the fast-paced world of media and communication, a well-crafted press release can be a powerful tool to convey your message effectively to the public and the press. While the content of your press release is crucial, it’s equally important to ensure that its formatting is professional and visually appealing. Read on to ensure your
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