It can be difficult to make your press release stand out from the rest. Journalists receive hundreds of emails every day – but why should yours be the one that’s published?
Basing your release on unique data is a good way to grab a journalist’s attention, as you are likely to be the only one, or one of very few people, who can provide this information.
If you are able to produce statistics and data to reinforce your claims and opinions in the release, this gives credibility to your story and increases the likelihood of it being published in desired publications.
Freedom of Information
An example of this would be submitting a Freedom Of Information request, using the information to draft a story and sending it out to a relevant media list. Doing this will provide your story with a unique set of data that may appeal to the journalist’s interests.
Once we gained the information, we were able to put together an exclusive list of information and sent it to a custom-built media list to whom the story could appeal.
The distribution was very successful and resulted in the client obtaining coverage in titles including Daily Record, Mirror, The Sun and LadBible among many others.
Surveys and Studies
Another option when it comes to basing a press release on unique data is to conduct a survey or some research.
Producing statistics that can be verified to back up claims and opinions in your press release will help to give your story credibility and increase the likelihood of obtaining coverage.
The results of studies can also be used to help determine which outlets and publications to target with your distribution.
For example, if you were to conduct research about how expensive housing is in each area of the UK, the results would mean that you may decide to split it into two lists – the 10 most and least expensive areas. When it comes to distribution, you would target outlets in each area on the list to ensure it is seen by the relevant journalists and writers, instead of just property specialists.
Why Use a Distribution Service?
Our skilled team of experts have a wealth of experience in the industry and frequently use their knowledge to help clients secure their desired coverage by making suggested edits and creating effective custom-made media contact lists.
For more information about PR Fire’s services and how they can benefit your company – Click here or start your distribution campaign today.