July 2025

How to Write a Press Release Like a Journalist (That Actually Gets Picked Up)

How to Write a Press Release Like a Journalist (That Actually Gets Picked Up)

PR Tips /

Want your press release to stand out? Try writing it like a journalist To catch a journalist’s eye and inbox, your press release needs to read like something they’d write themselves: clear, concise, and compelling from the very first line. With tight deadlines and overflowing inboxes, journalists are quick to skim. If your release doesn’t […]

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PR Fire Press Release Length

The BEST Length for a Press Release: How Long Should a Press Release Be?

PR Tips /

Guide to Finding the Perfect Length for your Press Release One of the most complicated aspects of creating good press releases for your business is including all the valuable information they need. From your title to your editor’s notes, every sentence and every word needs to be optimized for length and to convey necessary information with as little

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