Submit a Press Release for Distribution
Submit a press release to the Right Journalists and get Your Story Seen.
PR Fire is a UK press release distribution service that helps businesses and agencies distribute news directly to relevant journalists, editors, and media outlets. Every release is distributed to a bespoke media list selected by industry, location and subject matter, rather than sent to a generic database.
Targeted Press Release Distribution from £95 • Trusted by 10,000+ businesses • 4.9★ Google Reviews • 1.8 million global media contacts
How Targeted Distribution Works
Every campaign is managed by a dedicated PR specialist who researches relevant journalists, publications and media contacts before your release is distributed.
This tailored approach improves relevance, increases engagement and gives your press release the best possible chance of earning media coverage. If your release is approved before 3pm (GMT), same-day distribution is available.
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Why Choose PR Fire?
What is targeted press release distribution? It is the process of sending a press release to journalists, editors, publishers and media contacts most likely to be interested in your story.
Rather than distributing news to thousands of irrelevant contacts, targeted distribution focuses on reaching the right people based on industry, location, audience and news angle. This improves the likelihood of media coverage, journalist engagement and earned press mentions.
Built for Maximum Media Relevance
Every campaign is individually researched to ensure your news reaches journalists who genuinely cover your sector.No Long-Term Contracts
Pay only when you have news to share, with pricing starting from £95 + VAT.
Dedicated PR Specialists
Every campaign is managed by an experienced member of our in-house PR team.
SEO Benefits
Press release distribution can support your wider digital marketing strategy by increasing brand visibility, generating authoritative citations and strengthening your online presence.
Fast Turnaround
Same-day distribution is available for approved press releases submitted before 3pm GMT.
Trusted by 10,000+ Businesses
From start-ups and charities to agencies and global brands, PR Fire has helped thousands of organisations amplify their news.
PR Fire has helped more than 10,000 businesses secure media coverage across regional, national and international publications.
With hundreds of five-star reviews, businesses continue to choose PR Fire for fast, reliable and results-driven press release distribution.
PR Fire has access to a global media database containing more than 1.8 million journalists, editors, broadcasters, bloggers, podcasters and influencers across 200 countries.
Rather than sending every release to the entire database, we build a bespoke media list based on relevance.
Most campaigns are distributed to approximately 500 carefully selected media contacts, although this varies depending on your industry, target audience and campaign objectives.
Quality and relevance consistently outperform mass distribution.
Our goal is always to create a custom media list for each campaign we work on, filled with relevant contacts interested in your content.
Your distribution list will be curated to include journalists, freelance journalists, magazines, newspapers, news agencies/syndicates, television stations, digital radio shows, podcasters, radio stations, bloggers, influencers, social media groups, local news desks, and national news desks.
Approved press releases submitted before 3pm GMT are eligible for same-day distribution. Alternatively, you can schedule distribution for a future date or apply an embargo.
Once your order is confirmed, our team will review your press release and create your custom-built media list. If your content meets our editorial guidelines and doesn’t require edits, we will distribute it promptly. If further proofreading or adjustments are needed, this may delay distribution.
Yes. We provide targeted press release distribution across more than 200 countries, helping businesses reach local, national and international media
We have an active 1.8m media database covering journalists, bloggers, influencers, and podcasters in 200 countries.
You can select from the UK, US, Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Greece, Hong Kong, Iceland, India, Ireland, Italy, Japan, Malaysia, Middle East, Mexico, Netherlands, New Zealand, Norway, Portugal, Qatar, Saudi Arabia, Singapore, Switzerland and UAE.
Press release distribution can be particularly useful for PR agencies managing campaigns for multiple clients.
Rather than maintaining and updating individual media lists for every campaign, agencies can use a distribution service to access targeted media contacts and distribute client announcements efficiently.
PR Fire offers pay-as-you-go distribution, bulk packages and white-label distribution, allowing agencies to use the service as an extension of their own PR offering.
Bulk distribution credits can also be useful for agencies that regularly distribute announcements on behalf of multiple clients.
Press release distribution can support a broader SEO and Digital PR strategy, but it should not be viewed as a shortcut to higher Google rankings.
Distribution can increase your brand’s online visibility, generate brand mentions and potentially lead to coverage and editorial backlinks from relevant websites. Those outcomes can contribute to your wider digital PR and SEO efforts.
Ready to Reach the Right Media?
Whether you’re launching a new product, announcing company news or building long-term brand awareness, PR Fire helps you reach the journalists and publications that matter most.
Our experienced PR specialists create bespoke media lists, distribute your story to relevant contacts and provide transparent reporting every step of the way.
Want to know more? Book a call with us and talk with us directly