Make Your Brand Visible in AI Search Results

Increase Your AI Visibility. Build Authority. Get Cited by AI.

As AI-powered search transforms how people discover businesses, Digital PR has become one of the most effective ways to improve your brand’s visibility in AI Overviews and generative search engines.

By publishing your content across trusted news websites, we help your business build the authority, credibility and digital footprint that AI platforms and search engines rely on when selecting brands to cite, recommend and feature.

Trusted by 10,000+ businesses • Experts in Digital PR, SEO & AI Visibility

Every business has different goals, which is why we tailor every campaign to your objectives.

Whether you’re looking to increase your chances of appearing in AI Overviews, strengthen your authority for competitive topics, improve your brand’s online reputation or support your long-term SEO and GEO strategy, our experienced Digital PR specialists will build a campaign designed around your business.

You’ll receive honest advice, expert guidance and a dedicated team committed to helping your brand become more visible wherever customers search.

Increase your brand’s visibility across the web with strategic Digital PR campaigns designed for the AI search era.

We’ve designed our brand-new AI & Search Visibility Package to strengthen your brand’s authority and discoverability across this changing search landscape.

With this package, we guarantee placements across six 90+ DA sites, alongside an a syndication network. 

Your content will be published on

Reuters (DA: 94),Fortune (DA: 92), Yahoo News and Finance (DA: 92), Business Insider (DA: 92), USA Today (DA: 92) , AP News (DA: 91) and Syndication to 300 sites

Get Your Brand Featured Where AI Finds Its Answers

AI search tools don’t just rely on your website. They look across trusted sources to determine which brands deserve to be mentioned.

Publishing your news across respected, Google News-indexed publishers helps strengthen your brand’s authority while creating the kind of trusted third-party signals that support visibility in AI Overviews, AI search assistants and traditional search results.

Authoritative media coverage, quality backlinks and consistent brand mentions all contribute to a stronger digital presence, making it easier for both search engines and AI systems to understand, trust and reference your business.

With guaranteed placements, expert distribution and rapid turnaround, your campaign starts building authority from day one.

PR Fire exists to make brands more visible. As a solutions-focused business, PR Fire provides tailored Digital PR services at scale, to secure maximum results for clients every time.

Posted on Google Google
David Gibson profile picture
David Gibson
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We at CatsMatter could not be happier with how PR Fire supported our campaign to make road accidents with cats legally reportable. We will definitely consider using PR Fire again for future campaigns!
Posted on Google Google
Mark Lennard profile picture
Mark Lennard
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We used the services of PR Fire for the launch of the mooovon.co.uk property portal and Chris Coates who was our account manager provided an excellent service and I would highly recommend speaking with Chris for any PR related services.
Posted on Google Google
John Weaver profile picture
John Weaver
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Chris Coates has been fantastic to work with. Exceeded our expectations on communication and deliverables. Thank you!
Posted on Google Google
Sophie Vision profile picture
Sophie Vision
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent experience with PR Fire. My press release was handled with outstanding professionalism and published on two Google News platforms at no extra cost — a great surprise! Special thanks to Chris Coates, who was exceptionally friendly, efficient, and precise in communication. He ensured everything ran smoothly and the final placements looked excellent. Highly recommended for anyone looking for credible, high-quality international press distribution. EC Team Düsseldorf
Posted on Google Google
chintx spring profile picture
chintx spring
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great service and very helpful customer support.
Posted on Google Google
LankaMe Sri Lanka Taxi Charter Service profile picture
LankaMe Sri Lanka Taxi Charter Service
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I’m satisfied with this service. Haanah-san delivered excellent results promptly. Thank you—I appreciate it.
Posted on Google Google
James Kilpatrick profile picture
James Kilpatrick
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service from Hannah de Boltz and the team at PR Fire. Having reviewed our options we decided PR Fire offered the best value for our small campaign and they delivered efficiently and effectively, even throwing in a couple of additional posts for free.
Posted on Google Google
Hollie Marsh profile picture
Hollie Marsh
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Our account manager, Hannah is an amazing asset to the company and always goes above and beyond for us. Would recommend.
Posted on Google Google
Matt Saunders profile picture
Matt Saunders
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent, fast, and high quality service
Posted on Google Google
Wesley Walker profile picture
Wesley Walker
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent service with great communication and efficiency. I got exactly what I was promised.

Let us be part of your team

We're here to help

Think of PR Fire as your secret weapon, trusted partner or an extension of your marketing team, working behind the scenes to increase your brand’s authority, visibility and reach.

We work with more than 10,000 businesses to deliver Digital PR campaigns that support SEO, Generative Engine Optimisation (GEO) and AI visibility. Whether you’re launching a new product, announcing company news, promoting industry expertise or building long-term brand authority, our team is here to help you get noticed.

Our specialists can create a tailored campaign combining expert press release writing, strategic distribution, Google News syndication and guaranteed media placements to match your goals. Every campaign is designed to generate authoritative coverage, trusted backlinks and meaningful brand mentions that strengthen your presence across both traditional search and AI-powered search experiences.

Digital PR is no longer just about earning headlines. It’s about building the online authority that search engines and AI platforms recognise and trust. That’s why every campaign we deliver is tailored to your business, your audience and your long-term visibility goals.

SEO & GEO Insights & Guides

Unlock expert insights, practical tips, and step-by-step guides from our team of PR and SEO specialists to help your brand stand out and drive sales.

How to Create Link-Worthy Content That Earns Backlinks and AI Visibility
How to Create Link Worthy Content That Earns Backlinks and AI Visibility scaled | PR Fire
How to Create Link-Worthy Content That Earns Backlinks and AI Visibility
Link-Worthy Content for Backlinks & AI Visibility Creating great content is one of the most effective ways to earn backlinks, increase search visibility and improve your chances of appearing in AI-generated...
Read More
What are SEO Trust Signals, and Why are they Important?
hal gatewood tZc3vjPCk Q unsplash scaled | PR Fire
What are SEO Trust Signals, and Why are they Important?
What are SEO trust signals and the optimal strategy for improving your online reputation? SEO trust signals are really important for your website. They are like signals that tell search engines like Google...
Read More
Choosing the Right PR Strategy for Your SEO Goals
patrick perkins ETRPjvb0KM0 unsplash 2 scaled | PR Fire
Choosing the Right PR Strategy for Your SEO Goals
How to Choose a PR Strategy That Aligns with Your SEO Goals Traditional SEO tactics such as technical optimisation and on-page content remain important, but they work best when supported by trust signals...
Read More
How Semantic SEO Helps Press Releases Reach Audiences
emiliano vittoriosi fvxNerA8uk0 unsplash scaled | PR Fire
How Semantic SEO Helps Press Releases Reach Audiences
Boost Press Release Visibility with Semantic SEO Strategies To reach the right audience, your content needs to work with how search algorithms, powered by natural language processing, understand meaning. This...
Read More
Mastering SEO: Insights from an Industry Leader
Mastering SEO Industry Expert scaled | PR Fire
Mastering SEO: Insights from an Industry Leader
Expert tips and insights for mastering your SEO from an industry expert. In the constantly evolving world of SEO, staying ahead of the curve can feel overwhelming. To shed light on the strategies, trends,...
Read More
The Power of Google News: Why Google News SEO Backlinks Matter
The Power of Google News | PR Fire
The Power of Google News: Why Google News SEO Backlinks Matter
Google News and SEO Backlinks Explained and How it can Boosts Your SEO Authority With millions of websites competing for attention, ranking on Google search results can feel like an uphill battle. That...
Read More
Why Google Loves Brands That Invest in PR
Why Google Loves Brands who invest in PR1 | PR Fire
Why Google Loves Brands That Invest in PR
How a PR strategy can supercharge your SEO and increase your Google search ranking In today’s digital search landscape, ranking on Google takes far more than keywords and backlinks. The brands that win...
Read More
How to use Digital PR to Boost Black Friday Sales
ben iwara H2TioHWMBzM unsplash 1 scaled | PR Fire
How to use Digital PR to Boost Black Friday Sales
Top tips to boost your Black Friday Sales with strategic and targeted Digital PR Solutions Every year, as November approaches, eCommerce and retail brands prepare for the biggest sales period of the year,...
Read More
Is My Site Ready for SEO? Website Health Guide
Website Health SEO scaled | PR Fire
Is My Site Ready for SEO? Website Health Guide
Why Your Website Health Matters and How to Check If Your Website Is SEO-Ready SEO is one of the most effective ways to grow your online visibility, but just like building a house, success depends on strong...
Read More
Small Business SEO: Improve DA and DR Efficiently
Small Business SEO | PR Fire
Small Business SEO: Improve DA and DR Efficiently
How a Small Business or Start-up Can Boost their Website Authority: DA & DR Explained For small businesses and startups, building a strong online presence is essential. Two important metrics that signal...
Read More