How a PR strategy can supercharge your SEO and increase your Google search ranking In today’s digital search landscape, ranking on Google takes far more than keywords and backlinks. The brands that win the top positions are those that build authority, credibility, and visibility across the web, which is exactly what great PR strategy delivers. […]
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Top tips to boost your Black Friday Sales with strategic and targeted Digital PR Solutions Every year, as November approaches, eCommerce and retail brands prepare for the biggest sales period of the year, which starts with Black Friday and Cyber Monday. While most marketers focus on paid ads and flash deals, one powerful strategy is
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Why Your Website Health Matters and How to Check If Your Website Is SEO-Ready SEO is one of the most effective ways to grow your online visibility, but just like building a house, success depends on strong foundations. Your website health plays a crucial role in how well SEO can perform. Press coverage and backlinks
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How a Small Business or Start-up Can Boost their Website Authority: DA & DR Explained For small businesses and startups, building a strong online presence is essential. Two important metrics that signal a website’s search engine authority are Domain Authority (DA) and Domain Rating (DR). Understanding and improving these metrics can help your site rank
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Boost your brand with reputation management and SEO by promoting the positive news. Your brand’s reputation can shift with a single headline in today’s hyper-connected world. While crisis management often dominates the conversation around PR, another equally critical aspect is proactive reputation building through positive news promotion. Online Reputation Management believes that the best defence
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The SEO Benefits of Press Releases Businesses and PR professionals use press releases to quickly and effectively get media coverage for announcements like product launches, partnerships, and new hires. This is a great way to let your audience know what you’re up to. However, the benefits of a press release go much further than media
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Understanding Backlinks in Press Releases: Do-Follow, No-Follow, and How They Impact Your SEO When it comes to Search Engine Optimisation (SEO), one of the most important – yet often misunderstood – factors is backlinks. Backlinks, which are links from other websites to your own, play a vital role in determining how search engines rank your
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In the digital age, companies always look for ways to boost their online visibility. One effective yet often overlooked method is distributing press releases. While press releases have long been used to share news, they also offer significant benefits for Search Engine Optimisation (SEO) – when done right. In this guide, we’ll dive into how
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With press releases and SEO, there’s good news and bad news: The bad news is that press releases are generally considered ineffective as a direct SEO signal and sole link building strategy. The good news is you can still get quite a bit of SEO value from press releases if you use them properly. That
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