One main aspect of writing is the use of active vs passive voice. Both have their positives, but understanding their differences and impact can significantly influence the effectiveness of your message. As experts within the communication industry, we know words hold all the power. What we say and how we say it has a huge […]
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In today’s fast-paced, always-on news cycle, businesses need to remain visible to stand out. One of the most effective ways to achieve this is with a consistent press release distribution. Press release distribution not only helps build brand awareness but also provides significant SEO benefits and positions your business as a reliable voice in your
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If you’re a PR professional – have you considered outsourcing some of your daily leg work? You know better than anyone how juggling client demands, tight deadlines, and the constant need to deliver results can sometimes feel overwhelming. Managing PR campaigns involves more than just creativity and strategy; it’s also about the details: building and
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In the digital age, companies always look for ways to boost their online visibility. One effective yet often overlooked method is distributing press releases. While press releases have long been used to share news, they also offer significant benefits for Search Engine Optimisation (SEO) – when done right. In this guide, we’ll dive into how
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Here are 7 top tips to ensure a strong Call To Action (CTA) within your press releases 1. Understand Your Objective Before you can create a strong CTA, it’s crucial to understand your main objective for the press release. Are you aiming to increase website traffic? Promote a product? Encourage readers to attend an event?
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Sending a press release is a great way to get the word out there about the fantastic things your company is doing. But after you’ve spent time and money on a release, how can you track its success and measure its impact? Our handy guide will help you understand how you can measure success of
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So, you have a business that you want to advertise, a new product launch that you want to discuss, or a client who wants to shout about a big news story; whatever it is, you need public relations services to get the word out. Do you opt for an agency or distribution service? This blog
We know the basics (Who, What, When, Where and Why), when it comes to crafting an effective press release, yet one proven method that is sure to make your press release stand out is the A.I.D.A formula – an age-old yet highly effective approach to engage readers and drive desired actions. What is the A.I.D.A
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Press releases are a great way to share important news, create a buzz about your brand, and reach a broader audience. In this blog, we’ll explore the top 10 most clever press release topics that can help your business gain attention, build credibility, and generate interest. 1. Product Launches One of the most common but
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Let’s talk about the seasonal press release. Maybe your business has peak busy times when timely promotion is key in raising awareness among the public? By leveraging timely events, holidays, and trends, you can create a buzz around your brand, product, or service that resonates with your target audience. Summer is the perfect time to
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