When Fashion Meets Fromage: A Dazzling Underground Catwalk Celebrates European Cheese in Style

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LONDON, UK. November 11th, 2025 – The worlds of food and fashion collided in spectacular style at Charing Cross Underground Station this week, where emerging designers unveiled a striking collection of cheese-inspired creations in an exclusive show celebrating the artistry of French fromage.

Hosted by CNIEL (the French Dairy Interbranch Organisation), with support of the European Union and in collaboration with University of the Arts London (UAL), the catwalk featured 18 original designs across 15 looks designed by Foundation Diploma in Art and Design students, specialising in 3D Design. 

Designed to introduce new audiences to French cheese through creative, unexpected concepts, the event reimagined how food and fashion can inspire one another.

From sculptural garments to avant-garde jewellery and conceptual art pieces, the collection blurred boundaries between gastronomy and design – exploring how heritage, material and creativity can shape the language of contemporary design.

More than 200 fashion fans attended the show and were wowed by pieces on display. Standout looks included Some Cheeses Really Grow On You – Daphne Chen (17) and Edie Humphreys (18) [design pictured above].
Drawing inspiration from Tomme de Savoie, Daphne’s piece explored the beauty of natural irregularity. The mould-covered rind of the cheese was reinterpreted through soft yarn and translucent tulle.

The campaign saw 125 students design pieces with 18 selected to show their creations at the show. The overall winning design was chosen by a judging panel including Tatty Macleod, Franco-British comedian, content creator and fashion lover. She was joined by Sabrina Bahsoon, aka Tube Girl, famous for her viral TikTok videos filmed on the London Underground; as well as Jo Simpson and Oonagh O’Hagan representing UAL, and a representative from CNIEL.

Tatty Macleod said: “Fashion inspired from Fourme d’Ambert is the most ludicrously, brilliantly, eccentric thing I’ve ever heard of. It’s totally British and utterly French at the same time. It’s a combination of my two great loves – Camembert and Fashion (not a phrase I ever thought I’d say). I’m excited to see how the smell, the texture and the taste – the full sensory experience – of French cheese can be translated into something wearable and possibly even beautiful. I love that we’re encouraging young designers to open up their field of imagination, to work across borders and encouraging them to find their inspiration in the most fantastical places. I can’t wait to discover the next Alexander McComté and Stella MacCantal.”

Nicola Fitchett, Co-Curriculum Leader for 3D Design, UAL Foundation Diploma in Art and Design, said: “Our students always bring their imagination and creativity to any brief, and this has been no exception. Each student has taken the starting point and gone in their own direction creating cheese-inspired proposals that are beautiful, joyful and highly inventive. We’re incredibly proud to present this series of pieces in this extraordinary show that demonstrates the skills and creativity of an emerging generation of 3D designers.” 

Marie-Laure Martin, International Communications Director at CNIEL, said: “It has been mesmerising to see how the students have taken cues from each of the cheese’s unique texture, appearance and heritage to bring to life such breathtaking creations. There are many parallels in the craftmanship of cheese making and the dedication that goes into creating fashion and this was clear to see on the runway today. What a fantastic way to bring these cheeses to life in a new and imaginative way – hopefully encouraging more people to seek out the selection of French cheeses on display.”

For more information about cheese please visit dairy-products-from-france.com/cheese.
ENDS
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