SAMY Alliance Ends 2023 with over $66 Million in Revenue and Appoints Juan Andrés Elhazaz as New CEO

Press Release: March 19, 2024

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SAMY Alliance Ends 2023 with over $66 Million in Revenue and Appoints Juan Andrés Elhazaz as New CEO
LONDON, UK, 19 March 2024 – SAMY Alliance, a global marketing agency with a social-first DNA specialized in comprehensive communication services, digital marketing, and social media, closes 2023 with a billing result of 61 million euros ($66 million) and significant changes, such as the appointment of Juan Andrés Elhazaz as the new CEO of the company. This strategic decision aims to consolidate the agency’s leadership in the digital marketing and social media landscape and accelerate its continuous growth.

SAMY Alliance has ended the year 2023 with resounding success: €61 million ($66 million) in revenue, marking an impressive 20% increase compared to the previous year, a figure that confirms the excellent performance of the company in a year where global economic growth has been 2.4%.

Despite the economic situation, the agency, headquartered in Madrid, consolidates its position as a benchmark in the advertising market globally. It reaffirms its strategy of global expansion, with 75% of its billing originating from international markets, 38% of it specifically from Anglo-Saxon territories. Additionally, SAMY Alliance has integrated new services to strengthen its positioning as a social-first agency, capable of helping brands define a marketing and communication mix with a real impact on their growth.

For the fifth consecutive year, SAMY Alliance appears in the prestigious Financial Times Fastest Growing Companies list.

Leadership Reinforcement and Projections for 2024

The agency’s strategic focus has been on becoming a global agency for comprehensive social media and digital marketing services, with its own methodology based on a deep understanding of the consumer’s voice as the key to helping brands build relevance, authenticity, and trust with their audiences.
Since its inception in 2020, SAMY Alliance already has over 400 employees, offices in 15 countries, and operates in 55 markets. The path towards €100 million in revenue this year has been strengthened by organic growth and partnerships with prominent investors, including Aurica Capital and Bridgepoint, which have driven the agency’s geographical expansion into new markets through acquisitions and integrating new services for its clients. This includes the recent acquisition of the Finnish Social Media agency, Kurio.

Juan Andres Elhazaz, the new CEO of SAMY Alliance

2024 has begun with significant changes for the company, including the appointment of Juan Andrés Elhazaz as CEO of SAMY Alliance. He has served as the company’s COO for the past 7 years, first with SamyRoad and subsequently with SAMY Alliance. Juan Andrés brings a distinguished career in the industry and will continue to contribute with his innovative vision, transformative leadership, and international experience.

Before joining SamyRoad, Juan Andrés Elhazaz built his professional trajectory across 8 countries in Western Europe, Eastern Europe, and Latin America, working for multinational companies such as Procter & Gamble, LVMH, and L’Oréal, in Commercial, Marketing, and General Management positions. Throughout his career, his consistent focus has been on launching leading brands in complex environments and across various distribution channels, as well as transforming organizations to meet market needs and prepare for the future.

In his new role as CEO of SAMY Alliance, alongside the founders, Juan Andrés will lead the agency’s vision with the goal of becoming the strategic marketing and business partner for leading brands. Throughout this evolution process, SAMY Alliance has developed a social-first DNA, helping brands define a marketing and communication mix with a real impact on their growth. This is all based on a deep understanding of the consumer’s voice, enabling brands to build relevance, authenticity, and trust with their audiences.

I am proud of the trust the agency’s founders, Juan, Pati, and Marta, have placed in me, and excited with the challenge of contributing to the growth of SAMY Alliance and our team from my new position,” expressed Juan Andrés Elhazaz. “The success of the work we have the honor of developing for major brands worldwide is based on a different value proposition that yields results: enabling brands to continue growing through our unique ability to listen to the consumer, constructing a disruptive strategy and relevant, authentic creativity that starts in Social Media. I have no doubt that we will multiply our clients’ success stories and SAMY Alliance’s global growth in the coming years.

Meanwhile, Patricia Ratia, co-founder of SAMY Alliance, adds, “It’s a pleasure to welcome Juan Andrés Elhazaz as our new CEO. His extensive experience and strategic vision are invaluable assets to our agency. I’m confident that under his leadership, the company will continue to grow and deliver exceptional digital solutions to our clients. We wish Juan Andrés great success in this new role and look forward to being part of the great future that lies ahead for our company under his leadership.

SAMY Alliance is poised for significant growth in 2024, supported by strong financial performance, strategic investments, and the expansion of its international presence. Additionally, it will continue to strengthen its position as a benchmark agency in the market as a social-first agency to continue providing added value to its clients.

ENDS


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