CAMBRIDGESHIRE, UK, 8 December 2023
– Runway Training, a leading provider of specialist support for adult learners, has commissioned a bespoke double decker bus from the UK’s leading promotional bus company Roadshow Promotions
as part of their Multiply tour.
Multiply, a government initiative helps adults develop their numeracy skills and understand how these skills can be applied in daily life at home and work.
As part of the Multiply tour, the double decker bus has been used as a hub to engage with communities in Cambridgeshire and Peterborough, making stops at prominent locations such as Cambridge Retail Park, Imperial War Museum Duxford, and in Ely and Wisbech.
The bus serves as a mobile learning hub, providing interactive experiences and educational resources to help adults enhance their numeracy skills and gain confidence in using them in their daily lives.
The double decker bus, which is part of Roadshow Promotions modular promotional
bus fleet, has been tailored to fit the specific needs of the tour with external and internal branding, a seating layout to aid learning, as well as a hospitality and kitchen area to provide refreshments for all those who stepped aboard.
The modular design of the bus has allowed for quick recommissioning during breaks in the tour, ensuring that it was efficiently and quickly deployed for the future legs of the campaign.
Runway Training is dedicated to supporting adult learners in acquiring new skills and qualifications, and the Multiply tour with a bus at its fore aims to bring these opportunities right to the heart of local communities. By offering accessible and engaging activities, Runway Training hopes to empower individuals to grow their confidence and proficiency in numeracy.
“We are excited to bring our Multiply tour to Cambridgeshire and Peterborough, where we can connect with individuals in the community and provide valuable support for enhancing their numeracy skills,” said Martin Bartlam, Head of Business Development at Runway Training.
“Our goal is to make numeracy more approachable and relevant to people’s lives, and we are thrilled to be able to do so in such a dynamic and engaging way.”
The initiative has been well-received with visitors to the educational bus including a wide range of individuals from representatives of the Department for Work and Pensions (DWP), local councillors, and Chamber of Commerce officials, as well as hard-to-reach members of the public.
The diverse range of visitors reflects the broad appeal and relevance of Runway Training’s Multiply tour, demonstrating the importance of numeracy skills. The promotional bus tour also provided an effective way to reach diverse audiences and create meaningful impact in the regions visited.
Natasha Greenley, a Director of Roadshow Promotions, expressed the Company’s delight with the campaign saying: “Runway Training are a long-standing customer, and we recognise their innovative approach to training. What they are doing with the Multiply tour is truly inspiring and is sure to have a positive impact on individuals of all ages. By taking education to the streets, they are breaking down barriers and empowering people to embrace numeracy in a whole new way.”