From shops in the capital to stalls beside district markets, every florist can take orders sent straight from abroad, is paid for every completed delivery, and accepts only the jobs it is ready to do.
BANGKOK, Thailand – 2 November 2026 – Peak Flowers, which delivers bouquets and wreaths across all 77 provinces of Thailand through the website ช่อดอกไม้.ไทย, today announced a plan to expand its partner florist network nationwide. The company is inviting independent florists in every region to arrange and deliver flowers for orders placed overseas. These orders come from florists abroad who are members of the Interflora network and who pass orders bound for Thailand to Peak Flowers. Joining the network carries no fees, before or after a shop starts taking work.
Hundreds of thousands of Thais live and work far from home, from Taiwan, South Korea and Israel to Scandinavia. When a family occasion comes around, whether a father’s birthday, Mother’s Day, a younger sibling’s graduation or a funeral they cannot get home for in time, flowers are often the stand-in they choose. Foreigners with a partner, close friend or business partner in Thailand order flowers into the country all year round as well.
Wherever the sender is, every bouquet has to be made from fresh flowers and handed over by someone who knows the roads at the destination. That is why local florists remain the heart of international flower delivery, and why Peak Flowers wants partner shops reaching down to district and sub-district level.
Partner shops pay no registration, account-opening or monthly fees and put up no money in advance. They are paid for every order they arrange and deliver successfully, so the more jobs a shop takes, the more it earns. Shops remain free to decide which work to accept: any job whose timing does not suit, or whose destination lies beyond the shop’s delivery radius, can be declined on the spot, and the network passes it to another shop nearby. Each shop can also display its own catalogue for the area it covers and showcase its work on the network at no advertising cost. No new equipment is needed, as a single smartphone or tablet is enough to receive job alerts, read the details and confirm delivery.
A typical order begins with a customer in Denmark who wants to send roses to their grandmother in Udon Thani. They order through a florist near their home that belongs to the Interflora network. That order is passed to Peak Flowers, whose team selects the partner shop closest to the grandmother’s home. The shop receives the full details, including the bouquet style, the card message, the delivery date and the address, then arranges the flowers and delivers them in person. Once the flowers are delivered, the shop confirms on its phone. At no point does the shop need to use English or contact the overseas customer itself.
Asking a florist in another town to deliver on one’s behalf began in Europe and the United States in the early twentieth century. Florists first sent each other orders by telegram, later by telephone, telex, fax and computer systems, before the large national networks merged into a worldwide network after the Second World War. The communication tools have changed many times, but the principle has stayed the same: the person who arranges the flowers and knocks on the recipient’s door is always a local shop.
“Behind every order from overseas is someone far away who has placed all their feelings in the hands of the shop at the other end,” said Kanya Kanwana of Peak Flowers. “So we want shops that care about the recipient as if they were their own walk-in customer. It doesn’t matter how small the shop is or how far away. All it takes is a love of flower work. The systems and procedures, our team handles from day one.”
To join, shop owners prepare basic details about the shop, state the area or radius they can deliver to, and gather a number of photos of real work, then submit the application through the web page. Peak Flowers staff review the details and get in touch to help set up the account and upload the catalogue, until the shop is ready for its first job. The terms and the application form are on the page Join the florist network (https://ช่อดอกไม้.ไทย/join/).