If you can’t “beet” them join them: Blonyx Signs Deal to Distribute Beet-It Sport Products in Canada

Press Release: October 27, 2023

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If you can’t “beet” them join them: Blonyx Signs Deal to Distribute Beet-It Sport Products in Canada
NORTH VANCOUVER, BC. July 18th 2023 -  Performance nutrition brand Blonyx today announced it has signed a deal with Beet-It USA, a subsidiary of James White Drinks LTD, to distribute Beet-It Sport beet juice products in Canada. 

Beet-It Sport has been used in almost every research study published on beet juice, which has led to their widespread adoption by teams in the NHL, NFL, NBA, MLS and English Premier League and other professional athletes.   

The deal provides Blonyx with the exclusive rights to sell Beet-It’s products to individuals, athletes, coaches and sports teams across Canada via its website as well as other online and retail outlets. Beet-It Sport Nitrate 400, a 70ml beet juice concentrate shot, is now available at blonyx.com. Other Beet-It products will be available via Blonyx in the near future. 

“Beet-It’s beet juice products have become the gold standard in both the research and elite sports communities.” Said Rowan Minnion, CEO at Blonyx. 

“We are delighted to have our Beet-It Sport products available in the sport loving country of Canada,” said Jonathan Cartwright, Beet-It Sport Specialist at Beet-It USA. “Blonyx shares our passion for product quality and efficacy, and we are excited to be working with them.”

About Beet It Sport 400 Nitrate Shots

Beet-It Sport 400 is the only beet juice product on the market that provides a guaranteed 400mg dose of nitrates. Research shows that taking it 2-3h prior to training reduces the oxygen cost of training by 5% and delays the onset of fatigue by 5-16%. This enables endurance athletes to maintain a higher speed for longer, team sport athletes to run more, fatigue less and perform better and athletes to generally improve power and performance. 

Beet-It Sport 400 contains 98% concentrated beet juice and 2% lemon juice. It’s Informed Sport certified and is used by numerous athletes, pro sports teams, endurance sports clubs and olympic athletes. 

Since 2009 over 300 research institutes have used Beet-It Sport in their research. It has now been used in over 150 published studies.  

For more information on Beet-It Sport download the media info kit here.

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