- GoPlaces selected as one of only two Lives agency partnering with YouTube in the UK
- Partnership covers creator recruitment, management and training
LONDON, UK. August 20th, 2026 – GoPlaces, the UK’s leading social commerce agency by revenue generated for clients, today enhances its proposition with a new partnership with YouTube Shopping.
The fast growing startup is one of just two partners for YouTube Shopping in the UK. The agency will be working with YouTube on recruitment, training and management of creators on the YouTube Shopping affiliate program to help them be successful on YouTube Shopping.
YouTube Shopping launched in the UK earlier this year and is focused on making it easier for viewers to shop for their favourite products, directly from their favourite creators. Eligible creators will be able to tag products from partner merchants via Wayfair, Currys, Debenhams, Boots, M&S, Etsy and Next directly in their videos, allowing them to earn revenue when their fans buy on a retailer’s site.
GoPlaces has been selected thanks to its prior experience working with brands, creators and merchants and shoppable content creation – specifically its experience with shopping-focused creators. Since launching in 2024, GoPlaces has developed a comprehensive solution for brands seeking to build brand awareness and fame on emerging platforms, supporting them with everything they need to run and optimize the social commerce experience.
Operating at the intersection of marketing, social media and retail; clients include Trip, PerfectTed, Haleon, Wrigley’s Extra, Shark Ninja and LG. Campaigns combine data-driven intelligence with creativity and technology – from sell-out launches and overnight follower growth to building a category-leading drinks brand on a social commerce platform in under three months.
Sam Jacobs, CEO and co-founder of GoPlaces, said of the partnership: “We know the future of retail lies in social commerce, using the power of social media, the trust and credibility of creators and their relationship with their fans plus the scale and precision of the commerce engine behind a Live Shopping experience. We’re excited to bring our experience in working with other social commerce platforms to help YouTube Shopping launch in this emerging market.”
ENDS