NORTH DEVON, UK. November 10th, 2026 – Get Better, a Klaviyo Elite Partner agency, has launched BIO, a podcast series about the people who run CRM and retention at ecommerce brands. The show is made in collaboration with Klaviyo.
BIO stands for By Invitation Only. Guests are invited as individuals rather than sent by their brands, and the show has one rule: no pitches, including from Get Better. In each episode, host Rich Evans, MD of Get Better, and guest co-host Hannah Spicer, founder of Hannah Spicer Consulting, sit down with one CRM or retention lead to hear how they got there and what they learned along the way.
Every episode ends with Send or Suppress, the show’s signature segment. It’s named after the two things you can do with a contact on a list. Each guest names one piece of popular CRM advice they’d suppress for good, and one thing they’d always send.
“The most useful conversations about CRM tend to happen away from the stage, when nobody’s selling anything,” said Rich Evans, MD of Get Better. “BIO puts those conversations on the record. Our guests do this job every day, and they’re honest about what’s worked, what hasn’t and what they’d bin tomorrow. There are no pitches, and that includes from us.
Episode 1: Ailis McGovern, Wild
The first episode features Ailis McGovern, CRM & Retention Lead at Wild. She talks about loyalty lessons from telecoms, making subscription the default while keeping it easy to opt out, scratch and sniff, and testing direct mail one market at a time.
The roundtables
The podcast is the public side of BIO, a series of invitation-only roundtables where CRM and retention leads meet face to face. The first event, in October, had more sign-ups than places. Anyone who runs CRM or retention at an ecommerce brand can apply to attend a roundtable, or to be a guest on the show, at getbetter.co.uk/bio.
Season 1 runs to 12 episodes, released fortnightly.
BIO: A Klaviyo Podcast is available now on Apple Podcasts, Spotify and is coming soon to YouTube.
ENDS