LONDON, UK, 14 August 2023 – Convosphere, a leading social-first insights agency, and System Akvile, an innovative data-driven app platform focused on transforming skin health, are pleased to announce a strategic partnership.
The collaboration brings together Convosphere’s expertise in digital market research and social intelligence with System Akvile’s extensive proprietary user data to offer skincare brands unparalleled access to deep insights into consumers’ skin health, skincare preferences, unmet needs and brand usage.
System Akvile aims to revolutionise the approach to skin health by providing users with an all-in-one data-driven platform – the Akvile AI app.
As the first science-based and holistic skin health app, it allows users to track and compare skin changes in relation to the skincare products they use, their lifestyle habits, and also dietary intake. Based on these factors, the app delivers personalised experiences tailored to individual skin needs, ultimately informing, educating and empowering users to be in control of their own skin.
With over 20 million live data points on skincare attitudes, habits, and outcomes, System Akvile’s app database contains real-world insights that can help brands better understand their target audience and develop proactive strategies to effectively meet their customers’ needs.
Dr. Akvile Ignotaite, Founder of System Akvile said: “We are thrilled to partner with Convosphere in our mission to transform the skincare industry and make skin health accessible worldwide.
“Our vast and growing data set contains critical intelligence about people’s relationship with skin health, including behaviours and preferences. When combined with Convosphere’s social intelligence and analytical capabilities, the entire skincare industry will be able to benefit from the invaluable insights collected. This, in turn, can help brands develop more customer-centric products, effective solutions and nuanced and responsible communications.”
Convosphere’s flexible solutions in digital consumer research and social listening complement System Akvile’s user data, providing brands with the necessary tools to answer their business questions. Brands can choose between bespoke questionnaires, live user data interrogation and ad-hoc studies, tailoring their research approach to gain actionable insights into their target markets.
Paul Brothers, COO of Convosphere, expressed his delight about the partnership, stating, “We are excited to collaborate with System Akvile to offer cutting-edge research solutions to skincare brands. By combining our expertise in social intelligence with the rich user data from System Akvile’s app, we can provide brands with in-depth user insights, allowing them to make data-driven decisions and build stronger connections with their customers.”
Insights derived from System Akvile’s app can be enriched with Convosphere’s social intelligence, adding qualitative context to the findings. This comprehensive approach ensures brands gain a holistic understanding of their target audience, enabling them to refine their marketing strategies and product offerings.
Together, Convosphere and System Akvile are committed to offering fresh approaches related to the skincare industry by empowering brands with innovative research solutions and access to key consumer insights. By harnessing the power of data-driven decision-making, skincare brands can unlock new opportunities for growth and better serve their customers’ skin health needs.
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