Bullion.Directory Announces 2023 Bullion Dealer of the Year Winners

Press Release: October 27, 2023

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Bullion.Directory Announces 2023 Bullion Dealer of the Year Winners
LOS ANGELES, July 3, 2023 – Bullion.Directory, the leading online directory and resource for gold and silver buyers, has revealed the results of it's highly anticipated 2023 Bullion Dealer of the Year public vote. 

After the completion of an initial shortlisting vote in April and May, 72 nominated companies were narrowed down to 36 finalists set across six categories, sparking a fiercely competitive race for the top honors. 

Following a record-breaking 36,285 verified votes, Augusta Precious Metals emerged as the clear winners, taking the 2023 Bullion Dealer of the Year cup. The runners up for this prestigious award included Goldco, who claimed the silver medal, and Money Metals Exchange, which secured the bronze position. 

Augusta Precious Metals also scored two additional wins in the High Net Worth Specialist category and the Gold Retirement Specialist category, further cementing their standing in the industry. 

Isaac Nuriani, CEO of Augusta Precious Metals, expressed his gratitude for the recognition, saying, "This award reinforces Augusta’s goal to teach Americans about the economy and help them navigate the opening of gold IRAs. It stands as a testament to our team’s integrity. We owe our success to the satisfaction of our clients and extend our heartfelt appreciation to everyone who took the time to vote for us. Thank you for this tremendous honor." 

The vote distribution saw Augusta Precious Metals securing 26.7% of the main vote. Following close behind were Goldco with 22.3%, and Money Metals Exchange with 21.5%. The fourth and fifth places were taken by Birch Gold Group (14.8%) and American Hartford Gold (14.6%) respectively. 

To ensure impartiality and minimize any voting fraud, the vote was overseen by polling software suppliers Opinion Stage, with all voting data assessed by third-party moderators. 

For the first time since the inception of the awards in 2014, the vote was focused solely on the US market, yet it achieved record numbers for both votes and participants. 

Unfortunately 2023's vote was not without it's drama, and the disqualification of a finalist during the vote led to the initial closing date being extended by two weeks, with the next-highest polling shortlisted company being added as a replacement. 

The replacement company Noble Gold, went on to take 4th place in the Gold Retirement category. 

Full results and details of all voting categories can be found on Bullion.Directory's Official Results Page


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