STOKE-ON-TRENT, UK. October 12th, 2026 – bet365 is proud to announce that it has been named the UK’s Best Casino App, according to Eilers & Krejcik 1H26 Product Analysis Testing. This prestigious accolade highlights the platform’s exceptional user experience, diverse gaming portfolio, and industry-leading innovation, arriving hot on the heels of the company’s recent, highly successful ‘We Know Betting’ rebrand.
The recognition underscores bet365 Casino’s unwavering commitment to delivering a world-class mobile gaming environment. Featuring an extensive library of cutting-edge slots, immersive live dealer tables, bespoke exclusive titles, and seamless navigation, the app continues to set the benchmark for digital entertainment in the competitive UK market.
Crucially, this latest triumph serves as a powerful validation of the ‘We Know Betting’ brand platform. The campaign was designed to reinforce bet365’s deep-rooted expertise, authority, and genuine passion for the industry—qualities that are directly translated into the superior architecture, robust safety features, and tailored gameplay of the award-winning casino app.
bet365’s Alex Sefton, Global Chief Marketing Officer, said:
“Being named the UK’s best casino app is a tremendous honour and a testament to the hard work of our teams across the board.
“Backed by unrivalled industry expertise and a true understanding of what makes a phenomenal gaming experience, this award is just the start as we continue to demonstrate that ‘We Know Betting’.”
Drummond Central Creative Director, Kevin Lynn, said:
“Saying you know what customers want is easy. Proving it is harder. Being named the UK’s Best Casino App, together with our latest advert, does exactly that, showing how years of experience shape a product built around its customers. That’s what ‘We Know Betting’ is all about.”
As mobile gaming continues to evolve at a rapid pace, bet365 remains focused on pushing the boundaries of technology and entertainment, ensuring players enjoy a secure, immersive, and responsibly managed environment.
For more information on bet365 Casino and to download the award-winning app, visit https://casino.bet365.com/home.
ENDS