The new game was introduced during the inaugural British Wok Open, held near the Wimbledon Queue on 30 June, where members of the public were invited to use retired woks as tennis rackets in a light-hearted sporting challenge inspired by the tournament.
The invitation references a well-known exhibition in which Roddick successfully played tennis using a frying pan instead of a racket. Kitchen Joy has contacted Roddick’s management to invite him to take part in a Wok Tennis exhibition match in London during the week commencing 6 July.
The launch of Wok Tennis forms part of Kitchen Joy’s “Retire Your Wok” campaign, which encourages consumers to find alternative uses for old woks while highlighting the convenience of the brand’s microwave-ready Asian meals.
Video content from the British Wok Open has attracted significant engagement on social media, with footage from the event viewed tens of thousands of times on TikTok. Content creator Moses Combe also participated in the launch event.
A spokesperson for Kitchen Joy said: “Wok Tennis was created as a fun way to engage with tennis fans during Wimbledon while supporting our ‘Retire Your Wok’ campaign. Andy Roddick’s famous frying pan challenge made him the obvious person to invite, and we’d be delighted if he accepted.”
ENDS