Case Study: Guaranteed Media for Enhancing UK Visibility
This client approached us to explore how guaranteed media could boost sales and visibility for their upcoming motorsports events. Following a consultation call with our team, we developed a strategic plan to create and distribute targeted press releases to the specific areas where the events were taking place, as well as to publish on our UK Regional Newswire.
- Industry: Events
- Location: UK
- Customer: New Customer
Services Used
Case Study Summary
Ordering: Digital PR Campaign Consultation
This client approached us to explore how guaranteed media could boost sales and visibility for their upcoming motorsports events. Following a consultation call with our team, we developed a strategic plan to create and distribute targeted press releases to the specific areas where the events were taking place, as well as to publish on our UK Regional Newswire.
Press Release Writing
An account manager was assigned to the release who best suited the campaign’s needs. The account manager contacted the client to arrange a call, during which they discussed campaign goals and newsworthy angles and received details about the upcoming events.
The campaign manager then drafted a release for the client until the customer was happy and approved the content.
0
media contacts sent the release
Distribution List
Our goal is always to create a custom media list for each and every campaign we work on, prioritising relevancy over list. We have an active database of 1.8 million media professionals spanning 200 countries, including journalists, bloggers, influencers, and podcasters.
We prioritise relevancy over list size. The primary targets were local audiences who report on upcoming events, media contacts with family audiences and other contacts relevant to motorsports and events.
National, regional and local titles media contacts, including The Sunday Post, The Northern Echo, ITV News Border, Greatest Hits Radio, BBC Look North, News Guardian, Sunday Sun (Newcastle) and The Chronicle.
Up to
0
DA from guaranteed placements
Guaranteed Media Publishing
We offer a large range of local, regional, national and global editorial, sponsored and syndication media options for guaranteed publishing, including our UK Regional Newswire.
This offers guaranteed placements on 65 of the top UK regional media sites, including The Scotsman, Edinburgh News, Yorkshire Evening Post, The Star, and National World.
Our team works with media sites to ensure publication as syndicated content. All sites are tagged as must-read and appear on their homepages for maximum visibility and impact.
0
m+
combined audience of outlets that published the coverage.
Results
The campaign attracted coverage from high-authority local media outlets, generating buzz and boosting attendance sales. The content was SEO optimised to position the events and organiser as a credible voice and an unmissable experience. It also worked to enhance their reputation and give them maximised visiblity within the regions, search results and Ai overviews.
Delivering a seamless digital PR service, our team takes the guesswork out of PR distribution, working across all industries. PR Fire has helped over 10,000 businesses gain widespread media coverage, both guaranteed and organic, and boost their content up the search rankings.
To see our latest release, please visit our newsroom here, or if you have a press release ready to go, place an order here
PR Fire’s services uniquely combine natural organic distribution with guaranteed media publishing across a huge range of editorial, syndicated, and sponsored options. Our Digital PR solutions offer the option to strengthen the results from their organic distribution with guaranteed media publishing, maximising results.
Contact our team today to discuss how our bespoke Digital PR solutions can boost your online presence, gain your brand’s new leads and place you as a leader in your industry.