Active Vs Passive Voice - Images shows a persons hand holding a pen writing on a piece of paper

Active vs. Passive Voice in Press Releases

One main aspect of writing is the use of active vs passive voice. Both have their positives, but understanding their differences and impact can significantly

04/02/2025

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Why Consistency with Press Releases Is Crucial

In today’s fast-paced, always-on news cycle, businesses need to remain visible to stand out. One of the most effective ways to achieve this is with

09/01/2025

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8 Essential New Year’s Resolutions for your PR Strategy

As we welcome another new year, the team at PR Fire have been reflecting on the last 12 months and deciding which resolutions we wish

09/01/2025

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Outsourcing Press Release Distribution is a Game-Changer for PR Professionals

If you’re a PR professional – have you considered outsourcing some of your daily leg work? You know better than anyone how juggling client demands,

19/11/2024

A person lies on a blanket in the grass, reading "Understanding Digital Marketing." A drink in a cup is beside them.

What is Digital PR?

Digital PR stands for Digital Public Relations, a digital marketing strategy that boosts the online presence of your business via different online channels, allowing you

12/11/2024

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Make Black Friday Work for Your B2B Business

Is a Black Friday Press Release is Worth It for a B2B Business Black Friday and Cyber Monday are often viewed as consumer-driven events, where

07/11/2024

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What are Backlinks

Understanding Backlinks in Press Releases: Do-Follow, No-Follow, and How They Impact Your SEO When it comes to Search Engine Optimisation (SEO), one of the most

23/10/2024

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How Press Release Distribution Can Boost Your SEO

In the digital age, companies always look for ways to boost their online visibility. One effective yet often overlooked method is distributing press releases. While

18/10/2024

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Crafting A Compelling CTA in Your Press Releases

Here are 7 top tips to ensure a strong Call To Action (CTA) within your press releases 1. Understand Your Objective Before you can create

29/08/2024

What’s the Difference Between Using a PR Agency and a PAYG Press Release Distribution Service?

So, you have a business that you want to advertise, a new product launch that you want to discuss, or a client who wants to

31/07/2024

Mastering Press Releases with the A.I.D.A Formula

We know the basics (Who, What, When, Where and Why), when it comes to crafting an effective press release, yet one proven method that is

25/07/2024

How to Make the Most of Your Start-Up Campaign

Launching a start-up campaign is an exhilarating phase that requires attention to detail and strategic execution. A successful start-up campaign isn’t just about the product;

17/06/2024

How to Craft a Seasonal Press Release

Let’s talk about the seasonal press release. Maybe your business has peak busy times when timely promotion is key in raising awareness among the public?

17/05/2024

The Future of Press Releases – The AI Takeover

The traditional press release has been undergoing a radical transformation. Press releases are now being reshaped by emerging trends and cutting-edge technologies, particularly artificial intelligence

10/11/2023

Written By

Callam Hoskins

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