Content Marketing Strategies For Your Business In 1996, Bill Gates wrote an essay called “Content is King,” in which he predicted that most of the money made from the internet would come from content. For years after, digital marketers worldwide lived by that phrase, and for good reason. Content has greatly influenced advertising, brand awareness, […]
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6 Effective Tactics for Your Distribution Strategy. If used effectively, a press release can help your business earn valuable media coverage, all at a surprisingly low cost. Unfortunately, many brands take the wrong approach to their press release distribution strategy. Luckily, this is a reasonably easy problem to rectify. Below, we’ve outlined six tactics you
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Boost Awareness Through Local Publications In today’s crowded digital media landscape, small businesses and nonprofits often struggle to understand the power that local publications can have on their brand’s visibility. Publishing articles and press releases on local and regional media sites can significantly boost a brand’s credibility and put its content at the top of
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