Global brand leaders have rushed to praise ‘Rule the World’ - which reveals the true impact of the power of storytelling in business
Written by award-winning producer and seminar leader Paul Furlong, the book illustrates that the most inspirational leaders, most influential marketers, and the greatest salespeople all thrive due to their use of fascinating stories.
Containing memorable anecdotes, relatable examples, and step-by-step advice, Rule the World functions as a comprehensive guide for individuals and businesses to develop passion and skills for storytelling that can lead to true success.
Furlong, who has shared insights on storytelling via seminars, training programs, podcasts
and publications (including Entrepreneur), has drawn on his own diverse career experiences to create the book - having worked in film and TV, sales and marketing, and in a corporate role as Creative Director at Opus Media.
A Royal Television Society (RTS) award holder, Furlong has collaborated with broadcasters including the BBC, ITV and Channel 4. He is a member of Producers Alliance for Cinema and Television (PACT) and founder/board member at the Producer’s Collective, having also worked with a wide array of world-renowned corporate clients such as Subway, Formula1, Cadent, LFC and The National Lottery.
Furlong’s latest venture, Rule the World, is already receiving reviews from global business leaders.
Graham Weihmiller, Chairman & CEO of BNI said: “Rule the World is a brilliant revelation for business leaders and communicators. Most people and organisations struggle to fully connect with their audience. But with great examples and brilliant advice, Paul shows how to resonate, engage and connect with your audience by crafting well told stories.
“Your messaging, and ultimately your results, will improve many times over by reading this book.”
Robert Skrob, CEO of Be Unleavable, added: "Storytelling is the most effective way to persuade anyone. Rule the World is filled with storytelling insights with prompts that invite you to think and communicate using effective stories.
“The detailed analysis of the many story aspects is unique to this work and would be helpful to anyone growing a vibrant tribe of customers.”
Roger S. H. Schulman, BAFTA-winning and Oscar-nominated screenwriter of Shrek, also praised the work, stating: “Paul understands the power of storytelling and how to use it to maximise business messaging.”
Copies can be purchased online in print and digital versions.