Holiday Headlines: Essential Festive Press Releases Every Retail Brand Should Plan
As the festive season approaches, retail brands have the golden opportunity to capture attention, drive sales, and strengthen their brand awareness online through timely and well-crafted press releases.
The Holiday Season is one of the busiest times of year for both consumers and the media, meaning your brand needs to cut through the noise with newsworthy, strategic PR.
We have identified five types of press releases that retail businesses should consider sending this Christmas to maximise the seasonal impact.
1. Announce Your Christmas Collection or Gift Guide
Every retail brand has something special planned for the festive season, whether it’s a new product line, limited-edition packaging, or a carefully curated gift guide. A press release announcing your Christmas collection not only highlights your seasonal offerings but also helps journalists, influencers, and shoppers discover your products in time for their holiday features and gift roundups.
Be sure to include:
High-quality lifestyle images or product shots
Key details like price points, availability, and where to buy
A catchy headline that captures the spirit of the season
2. Share Your Black Friday and Cyber Monday Promotions
While technically part of the Christmas build-up, Black Friday and Cyber Monday mark the start of holiday shopping. A well-timed press release highlighting your deals, discounts, or special events can help you secure early coverage and attract attention before inboxes get too crowded.
And also don’t forget Black Friday and Cyber Monday, doesn’t just have to be for B2C businesses – check out this blog post about how B2B businesses can utilise this time of year
Pro tip: Send this release at least two weeks before the big weekend and focus on what makes your offer stand out, such as exclusive bundles, sustainable gifts, or limited-time deals.
3. Highlight Your Sustainability and Community Initiatives
Consumers care about more than just products! They want to support brands that give back and align with their own personal values. This makes the festive season, the perfect time to spotlight how your business is giving back, whether that’s through sustainability initiatives, local community support, or charitable partnerships. Make sure you share that story.
If your brand is running a Christmas charity campaign, donating a percentage of profits to a cause, or working with local suppliers to reduce your carbon footprint, these story offer a big impact to a brands support.
Publishing a press release centred on your “giving back” efforts doesn’t just showcase corporate responsibility, but it can build trust, emotional connection, and positive brand sentiment during a season defined by generosity.
Consider also going beyond a simple announcement. Include powerful human-interest angles, such as employee volunteering stories, partnerships with local charities, or measurable sustainability milestones. Journalists love data and authenticity, so sharing tangible results increases your chances of cutting through the noise.
4. Announce In-Store Events or Pop-Ups
For retailers with a physical presence, Christmas is the perfect time to create experiences that draw people in. Whether it’s a festive pop-up shop, in-store Santa’s grotto, or an exclusive shopping evening with discounts and refreshments, a press release can help generate buzz and local media interest.
Include the date, location, and booking details along with a few enticing visuals. Journalists often love covering experiential retail, especially when it ties into community spirit or unique local offerings.
5. Celebrate End-of-Year Milestones
And let’s not forget to share your successes. A press release celebrating company milestones such as record sales, new store openings, or employee achievements can all position your brand as thriving and forward-looking as the year comes to a close.
Wrap up your release with a positive message about what’s next for your business in the new year. It’s a great way to keep your brand top of mind while setting the stage for future growth stories.
The holiday season is the perfect time for storytelling, and press releases are a powerful way for retailers to share their festive narratives. By planning your holiday PR strategy early and focusing on announcements that add value and spark emotion, your brand can shine bright through the festive noise.
Whether it’s promoting your new collection, supporting a good cause, or inviting customers to a magical in-store event, make sure your Christmas press releases tell a story worth sharing.
and If you need help crafting a compelling press release, PR Fire is here to help. Our press release writing service includes a personal consultation call with an experienced press release writer, who will work with you to uncover the most newsworthy angle for your story. Our team of trained journalists will ensure your content resonates with the right audience this holiday season.
Want to know more? Why not book a call with us today to discuss your upcoming campaign, or order yours today.