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Shadow Shifter, Inc. Newsroom

Viral 90s fashion trend makes comeback for UK shoppers

Michigan, US. August 1st 2025 – A viral fashion phenomenon from the 1990s is making a return to the UK market. Shadow Shifter, a US-based apparel company specialising in colour-changing fabric technology, has launched its thermochromic t-shirts on Amazon UK, reviving the cultural sensation once seen in magazines, on TV

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04/08/2025

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