
L’Oréal tightens grip on UK beauty social media, but Rimmel London is surprise winner in Kolsquare’s latest ranking report
UK. March 3rd, 2026 – L’Oréal Group brands have secured top positions across the UK beauty social media in Q4 2025, according to Kolsquare’s latest rankings. On Instagram, L’Oréal Paris, the group’s flagship mass-market brand, climbed four places to secure number one with £11.8M in Earned Media Value (EMV). On
