PureJewels Becomes First Luxury Jeweller to Launch Hallmarking 2.0 with Digital Product Passports
LONDON, UK. September 4th 2025 – PureJewels today announced the UK launch of its Lotus Collection with Digital Product Passports (DPPs), becoming the first luxury jeweller to pilot the inclusion of Hallmarking 2.0, a pioneering initiative offered by the Edinburgh Assay Office and powered by Everledger’s blockchain technology. For the
04/09/2025