EE Builds Trade-In as Core Marketplace Capability to Unlock Customer Upgrade Path
Mobile network leverages existing platform infrastructure to scale trade-in across tech and gaming categories, reducing delivery risk while creating foundation for omnichannel expansion LONDON, UK. February 11th, 2026 — EE, one of the UK’s largest mobile networks, has reimagined trade-in as a native marketplace capability, embedding it directly into the
11/02/2026