Giffard Newsroom

EU Campaign Champions Low & No Alcohol Innovation This Sober October

LONDON, UK. September 30th, 2025 – This Sober October, the low- and no-alcohol category is gearing up for another sales boost – and the European Union’s “More Than Only Food & Drink” campaign has expert advice for retailers and hospitality operators looking to maximise the opportunity. Like Dry January, Sober

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EU Flavours Set to Spice Up the UK BBQ Market in 2025

LONDON, UK. May 2nd, 2025 – Despite the ever-unpredictable British weather, the UK BBQ market is set to reach ÂŁ173 million in 2025, with forecasts predicting growth to ÂŁ205.6 million by 2030. In 2024, supermarkets and food retailers looked to global flavours to help spice up the UK market, and

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