
AI Overviews Now Appear on 4 in 10 UK Google Searches, New Study Finds
BLACKPOOL, UK. October 20th, 2025 – A new UK analysis from Studio 36 Digital shows that AI Overviews now appear on around 42% of Google searches, primarily across informational and “how-to” queries. The study, based on Ahrefs data, compared 1,000 random UK keywords from 2024 to 2025 to track how
