STOKE-ON-TRENT, UK. May 19th, 2025 – A Staffordshire bridal boutique which offers ready-to-wear gowns is opening a second store this summer.
Wedding Belles Love specialises in high-quality, off-the-peg wedding dresses available in sizes 0 to 36. In a bridal industry that has too often catered to one body type, the award-winning boutique has been known for championing size inclusivity since day one.
For brides who don’t want to wait months for their dream dress, this new boutique offers a refreshing solution: beautiful, ready-to-wear gowns available to take home the same day without compromising on style, quality, or fit.
“We’re creating a space where every bride can walk in, find a dress they love, and feel amazing regardless of size or budget,” said Claire Sutton, Company Director of Wedding Belles Love. “Too many women have been told they need to shrink to fit a dress. We say the dress should fit you.”
Since launching in 2020, the Staffordshire-based, mother/daughter-run business has built a loyal following by rejecting the idea that bridalwear should only come in a size 10.
With a curated collection that spans sizes 0 to 36, Wedding Belles Love has become a go-to destination for plus-size brides and anyone who wants a warm, inclusive experience with zero pressure and plenty of personality.
During the pandemic, Claire and her team rebuilt their flagship store from scratch, gaining thousands of loyal followers and attracting national attention along the way. Now, they’re taking everything they’ve learned and applying it to their brand-new off-the-peg concept, designed to meet the needs of modern brides who want beauty without the long lead times.
The boutique’s popularity has soared thanks to its honest approach and relatable social media content, from tear-jerking “Yes to the Dress” moments with their beloved “shop mum” to body-positive bridal styling tips and behind-the-scenes podcast episodes featuring real brides and suppliers.
Wedding Belles Love’s commitment to inclusivity and realness has been recognised with multiple awards, including the Guide for Brides Winner 2022 and Wedding Emporium Awards Winner 2021.
ENDS