LONDON, UK. January 7th 2026 – Steppr, a UK-based digital voucher platform, has introduced VouchReach, a service designed to help smaller businesses drive checkout sales through targeted voucher incentives sent to pre-existing customers. VouchReach is available to UK retailers from January 2026 and requires no ongoing integration after initial setup.
VouchReach is a voucher re-engagement system
VouchReach enables businesses to send outbound, time-limited voucher incentive emails to pre-existing customers, without the need for agencies and significant advertising spend, complex integrations, or dependencies on website builder re-engagement capabilities. The service combines three elements that businesses often manage and pay for separately:
- Email and subscriber platform
- Promotion and offer management
- Checkout integration within the voucher flow
Rather than requiring businesses to stitch together multiple tools, VouchReach provides a single workflow for creating an offer, distributing it by email, and issuing vouchers to recipients who choose to claim. The goal is to make voucher-led re-engagement campaigns more accessible to smaller retailers that want to promote sales to audiences they already have.
How VouchReach works
After setup, businesses define the VouchReach offer details and parameters while Steppr manages the end-to-end process. This includes email design and delivery, claiming pages and tracking, automatic offer expiries, voucher issuance on claim, and redemption reporting.
Vouchers are created only when a recipient claims, so businesses hold no upfront liability from issuing vouchers in bulk. Recipients who claim an offer receive a voucher that can be applied automatically at that business’ checkout, in a similar way to a typical retailer gift card.
VouchReach campaigns are time-limited by design, with automatic expiry handling managed by Steppr. This supports short promotional windows and encourages recipients to claim and redeem within a defined period, while reducing the ongoing admin burden for the retailer.
Reporting and redemption visibility
Steppr provides redemption reporting so businesses can see how claimed offers are used at checkout. Tracking is managed through Steppr’s claiming pages and voucher flow, reducing the need for retailers to configure separate analytics or monitoring tools.
Stephen Jeffrey, Co-Founder of Steppr, said:
“We built VouchReach for independent businesses so they can market like bigger retailers, and just as easily. It’s an effective, low-cost way to re-engage customers and drive revenue.”
VouchReach sits alongside Steppr’s core features
Steppr offers businesses a voucher platform with 0% commission on standard sales and immediate payments, alongside smart gifting and loyalty management, quick human support, and free promotion through Steppr’s marketing engine. VouchReach extends these capabilities with email-based customer re-engagement.
Media contact: hello@steppr.com
Customer website: www.steppr.com
Business website: app.steppr.com