Vision One Research Reveals M&S in Prime Position to Lead UK Department Stores

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LONDON, UK. August 19th, 2025 – New research from leading strategic insight agency Vision One shows that Marks & Spencer (M&S) is in a stronger position to lead the UK department store sector.
 
Vision One surveyed 1,000 nationally representative UK adults (2025) using its ‘BrandVision’ brand tracking service to evaluate brand usage and perceptions.
  
The study found that M&S, despite experiencing IT issues earlier in the year, holds a strong brand health score of 68 out of 100 and ahead of Next and John Lewis. (A score above 60 typically indicates strong brand health).
 
“Our research points to M&S as the brand most in tune with today’s shoppers,” said Tony Lewis, CEO at Vision One. 
 
“Customers continue to trust M&S for quality and value. Our research suggests M&S has significantly more momentum and remains in a much stronger position than its competitors.”
 
Brand imagery has shifted over recent years, with M&S winning on several dimensions, including trustworthiness, popularity and for ‘people like me’.
 
Tony Lewis added: “The tide of consumer perception has shifted. M&S is winning hearts by being trusted, popular and relatable, while some competitors are losing relevance and risk stagnation, underlining the urgent need for fresh energy to regain cultural relevance.”
 
Vision One’s brand tracking study underlines that M&S is not just surviving in a challenging retail climate – it is thriving. The combination of brand trust, modernisation and consumer loyalty positions M&S as the leading contender to drive the UK department store sector forward for the foreseeable future.

ENDS
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