Two-thirds of Brits say Trick or Treating “used to be better” – one mum is changing that.
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With Halloween just around the corner, one mum’s new Halloween platform is helping UK families bring back the magic.
LONDON, UK. October 20th 2025 – Trick or Treat is the UK’s first dedicated Halloween platform. It helps parents plan safe, fun routes and reconnect with their neighbours through an interactive trick or treat map that shows who’s taking part this year.
With two-thirds of Brits* saying trick or treating “used to be better,” it’s no wonder families are voting for change. Over 60,000 British families have already signed up, and numbers are growing by thousands each day, making it a fast-emerging game-changer for this year’s celebrations.
Michelle Pearce-Burke
“It’s a modern twist on an old tradition, giving parents peace of mind while keeping the neighbourhood spirit alive,” says Michelle Pearce-Burke, the entrepreneur and mum of three behind the platform.
Trick or Treat – Making Halloween Simpler & Safer
The free-to-use map lets households mark themselves as “Stops” with a glowing pumpkin pin, so local families know they’re joining in. Parents can view stops nearby, filter by allergy-friendly treats or decorated homes, and plan a more efficient, stress-free route.
The idea came from Michelle’s own experience as a parent. After a few years of wandering from house to house with her young children, never quite sure which doors would open, she realised there had to be a better way. She wanted to bring back that old-school neighbourhood spirit, but with a tool that works for modern families.
Trick or Treat’s survey* also revealed what people feel is missing most from Halloween today:
27% said it used to be more fun
20% said it felt safer
18% believe more people took part
“That’s exactly what we’re trying to bring back,” says Michelle. “Halloween should feel exciting, safe and shared, and the map helps make that possible.”
