CAMBRIDGESHIRE, UK. February 20th, 2026 – A Cambridgeshire mum who found a new lease of life when she took up pole fitness is celebrating after expanding her burgeoning business.
Emma Wallman from Ely, owner of The Pole Shed in Littleport, has opened an additional space complete with Reformer Pilates equipment, offering a range of low-impact exercises.
The Reformer studio complements the original aerial and pole facilities, and Emma has exciting plans for the future. Having been placed fifth nationwide in the UK Small Business Awards gym category last year, she is determined not to rest on her laurels.
“The current Reformer area is temporary while we are waiting for our new space to be available,” Emma said. “We are also going to expand this year with a wellness space, so we can offer more of a rounded approach to our clients.
“It will include a sauna, steam room and ice bath, so we can really help with their recovery as well as offering a space where they can get a massage or physio, and we are looking at red light therapy and infra-red saunas so we can make sure we can do all the activities we love for longer!
“From 30 members in June, we have now got 138 members and that is growing every week. We now have over 80 classes on our timetable ranging from belly-dancing to pole and aerial, Reformer Pilates and mat Pilates.
“Basically, if you haven’t found a thing at the shed that you enjoy, then you haven’t been to the shed.”
Emma fell in love with pole exercise when looking for ways to keep her kids fit. An ad popped up and she decided to give it a try: “I went and I was rubbish. I couldn’t lift myself up, couldn’t do anything – but I loved it, I loved the community and the way everyone rallied around as soon as you got the tiniest bit of success.”
When her instructor emigrated to Australia a year later, Emma decided to step into the breach: “I live in quite a rural area so there were not a great deal of these classes available locally,” she said.
“I loved it, I had told all my friends about it, everyone wanted to try it, but there was yet to be a space for beginners to start their pole journey. I built a shed in my back garden, which is why we are called the Pole Shed. Before I knew it, I had 20 sessions a week and needed a bigger space, so I rented a studio by the hour.”
All was going well until Covid hit. Emma rented her poles out and took classes on-line, attracting students from not just locally but all over the world. After lockdown the business reopened in its current home on the Oak Lane business park in Littleport.
Emma added: “Now we have 15 instructions working part-time. They all have other jobs, from lots of different backgrounds. We also have personal trainers working for us now.
“We have instructors who are young, we have instructors who are older, male and females’ teachers from all different backgrounds. There is always someone you can relate to – we have a class and an instructor for everybody.
To find out more on what The Pole Shed has to offer, visit www.thepoleshed.com.
ENDS