Manchester agency wins competitive pitch to transform ecommerce, paid media and data strategy for luxury menswear brand.
Manchester, UK. August 26th 2025 – Luxury British menswear brand Private White VC has appointed Serotonin as its new digital growth partner, following a competitive pitch in early 2025.
The Manchester-based heritage label, celebrated for its handcrafted garments and iconic city-centre factory turned to Serotonin to deliver a performance-first ecommerce and paid media strategy designed to accelerate revenue growth.
Founded in 2019, Serotonin is a digital agency with offices in Manchester and London, working across performance media, ecommerce strategy and creative services.
The company has supported a range of consumer and retail brands, generating more than £250 million in online revenue for its clients.
Serotonin’s remit covers the full ecommerce mix: unlocking new acquisition channels, optimising performance across Meta and Google Shopping, reshaping creative assets into ad-ready formats, and deploying advanced tech to sharpen attribution and data modelling.
The agency’s approach, beginning with performance auditing and forecasting, followed by integrated media planning across channels, ensures return on ad spend and revenue targets are aligned.
“There’s something special about partnering with a brand from our own city, especially one that carries Manchester’s fashion heritage with such pride,” said Dom Carter, CEO of Serotonin.
“Private White VC represents timeless luxury and world-class quality, so they’re a natural fit for our portfolio. Our role is to bring structure and momentum to their digital strategy, creating the roadmap, the performance, and the marginal gains that compound into serious growth.”
Rivki Stoll, eCommerce Director at Private White VC, added: “Fashion ecommerce is fast-paced and demands reactivity, experience and innovation. In Serotonin, we’ve found a partner who brings all three, underpinned by a clear, data-backed strategy to ensure our paid media delivers the results we need to hit our targets.”
The win adds another high-profile fashion brand to Serotonin’s roster, alongside ASSOS of Switzerland, Belier, Blacklock, SUDU, and New & Lingwood. Known for its hands-on, transparent approach, Serotonin continues to scale digital performance for brands looking to grow better, faster.
Earlier this month, Serotonin announced the acquisition of the digital agency, Unparalleled. The move expanded its ecommerce and performance media capabilities and marked a step toward the group’s longer-term growth plans in the North West.
Serotonin was founded by Dom Carter and Clair Heaviside and is built on values of transparency and collaboration. The agency continues to work with consumer, retail and lifestyle brands seeking to strengthen their digital performance.
ENDS