SAER Captivates Once Again with a Reflective Christmas Single “This Time of Year”

Press Release: December 18, 2023

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SAER Captivates Once Again with a Reflective Christmas Single “This Time of Year”
Unveiling a Heartfelt Single Available Now, with Paul Griffin’s Poignant Animation premiering on 24th December.

LONDON, UK. December 18th, 2023 – UK-based vocalist, multi-instrumentalist, and producer SAER has released his magical Christmas single, “This Time of Year,” on December 1st. Known for his ability to craft human emotion into reflective ballads, SAER has carved a winter narrative that resonates with the solitary echoes of the holiday season. Following the success of his atmospheric rendition of Johnny Cash’s “I Walk the Line”, which garnered critical acclaim for its “unique and haunting interpretation,” SAER’s latest project delivers an equally mesmerising experience. Graeme Smith from ‘York Calling‘ highlighted SAER’s talents in altering the mood of well-known tracks, noting his “melancholic piano and pleading vocals” that beautifully articulate a sense of isolation, a theme SAER profoundly explores in “This Time of Year.

The single is an emotional ode to the festive period experienced in the absence of a loved one. It reflects the cold realization of facing Christmas alone, wrapped in a soundscape that mirrors the wintry chill of estrangement. The song’s narrative, visually captured by director Paul Griffin, brings to life the tale of a lost snowman seeking a reunion with a long-lost friend, drawing parallels to the heartrending journey of separation and the search for reconnection. The music video for “This Time of Year” will be premiering on December 24th on all social platforms.

SAER’s signature falsetto and evocative musicality, praised as “spine-tinglingly dynamic” by FreshOnTheNet’s FreshFaves, breathe hope into the melancholy of winter. His experimental blend of electronic pop and folk, coupled with cinematic sensibilities, forms an evocative soundtrack that invites listeners into a world of introspective Christmas reflection.
This Birmingham-based artist’s rise to prominence through appearances on ‘The Voice UK and collaborations with luxury brands like Bentley on Earth Day projects reflects his growing influence on the music scene. SAER’s unique sound, which has been lauded by national radio and original charting artists alike, has made “This Time of Year” a new anthem for those resonating with the quieter, more contemplative side of the holiday season.

“This Time of Year” is available across all major music platforms, marking a chapter of SAER’s ongoing musical journey that fans and new listeners alike can embrace during the year’s closing chapter.

For further details, promotional requests, or to arrange an interview with SAER, please contact management@saermusic.co.uk.

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