BRIDGEND, UK. November 28th, 2025 — Entrepreneur and financial-services specialist Rhys Jones has formally launched Assured Legal Services, a firm based in the heart of Bridgend, South Wales dedicated to providing professional will writing, lasting power of attorney, estate planning, life insurance and critical illness cover services to individuals and families seeking long-term protection and peace of mind.
Founded to address the growing gap between legal planning and financial protection, Assured Legal Services offers a modern, client-first approach to securing both assets and family welfare. The company combines traditional estate planning expertise with contemporary protection strategies, ensuring clients are prepared for both the expected and the unforeseen.
“Too many families are unprotected, either legally, financially, or both,” said Rhys Jones, Founder of Assured Legal Services. “Our aim is simple: to make estate planning, will writing and protection advice accessible, transparent and genuinely useful — not confusing or intimidating. Everyone deserves certainty over what happens to their family, their finances, and their legacy.”
Assured Legal Services specialises in Will writing for individuals, couples and families, Lasting Power of Attorney (LPA) services for property, finances and health decisions, comprehensive estate planning solutions, tailored life insurance and critical illness cover policies, and long-term protection planning for homeowners, business owners and parents.
With increasing awareness around the importance of legal preparedness, demand for will writing and lasting power of attorney services has surged in recent years. At the same time, rising living costs have placed renewed importance on properly structured life insurance and critical illness cover. Assured Legal Services positions itself at the heart of this shift, providing fully integrated advice rather than piecemeal solutions.
Rhys Jones, who has spent years working in financial services and client advisory roles, founded the company after seeing firsthand how families are left vulnerable by poor planning or outdated advice.
“Estate planning doesn’t stop with writing a will, and life insurance isn’t just about a policy document,” he added. “Real protection means aligning your legal wishes with your financial safety net. That’s what we’ve built Assured Legal Services to do — join the dots.”
The firm is now accepting new clients nationwide through its website at www.assuredlegalservices.com, with services available both remotely and through personalised consultations.
As public interest in estate planning and long-term financial resilience continues to grow, Assured Legal Services aims to become a leading name in UK will writing, lasting power of attorney and protection planning — ensuring families are legally secure, financially protected and confidently prepared for the future.
ENDS