OXFORDSHIRE, UK. June 20th, 2025 – Remedy Marketing has launched a free online benchmark test to help B2B organisations of any size understand how well their customer case studies are performing. It is based on the company’s High-Impact Customer Case Study standard.
The Customer Case Study Impact Benchmark offers a fast, objective way to evaluate current case study efforts with some practical and tailored advice on how to improve them.
It is designed for companies that already produce case studies to help market and differentiate their business from competitors.
Customer case studies are a key trust-builder in B2B marketing but many companies don’t know whether their current case studies are doing the job they were meant to and, if not, why not. Remedy’s scorecard is designed to reveal whether they are missing a trick (or tricks).
The benchmark is based on Remedy Marketing’s practical standard for High-Impact Customer Case Studies — a detailed framework of seven dimensions, developed through extensive client work and decades of experience to define what good design, development and deployment really look like. This standard is available on request for those who want to dive deeper.
Participants taking the benchmark test complete a short self-assessment and receive a dynamic High/Medium/Low score across four criteria along with an overall benchmark rating with constructive guidance.
The benchmark measures case studies against confidence, content, creation and usage criteria, exploring aspects such as:
- Strategic selection – are the right customers and stories being chosen to support business strategy?
- Commercial purpose – are case study projects aligned behind specific commercial or tactical drivers or are they opportunistic?
- Structure and storytelling – are the stories created in ways that support credibility, clarity, and engagement?
- Proactive usage – Are case studies actively used across multiple channels and at key stages of the buyer journey?
The benchmark aims to prompt deeper reflection and help participants come away with new thoughts around whether they’ve chosen customers with stories that reflect real value and reinforce key messages, and how far they are engaging customers or clients in advocating for their business.
It also covers whether case studies are actively supporting the sales process or acting as passive content and whether they structure stories for maximum credibility, clarity and re-usability, as well as opportunities to deploy case studies for broader visibility and richer benefits.
“This isn’t about producing more case studies – it’s about making sure the ones you’ve already got are working as hard as they can and making every one better than the last,” said Sue Rizzello, Managing Director of Remedy Marketing.
“We created the benchmark to give B2B businesses who already produce case studies a quick, honest health check – whether they produce a few, or many. During our decades of case study writing we have produced so many that we have learned what works best, not just in creating but in using case studies for marketing, sales and even beyond.”
The scorecard is relevant to larger businesses with an established case studies library and a need for greater strategic alignment, consistency, cross-functional collaboration and clear ROI, as well as smaller organisations that have written a core set of case studies, often in house, and want to learn how to make them stronger and more impactful.
To try the benchmark and receive personalised results visit remedymarketing.co.uk/customer-case-study-impact-benchmark.
ENDS