The development comes during a period of rising prices in the confectionery sector, which has seen a number of brands reduce bar sizes or withdraw lines. Plamil has introduced 40g
bars at a recommended retail price of £1.75, a move intended to maintain accessible portion sizes while responding to wider market pressures.
The range also marks a redesign of Plamil’s packaging. The new presentation adopts a modern format aimed at increasing visibility in retail environments and reflects a broader repositioning of the brand within the plant-based confectionery category.
The product line includes five new bars:
- Hazelnot Praline Flavour Bar – a nut-free chocolate with the flavour profile of hazelnut praline.
- Low Sugar Dark Chocolate Bar (72% Cocoa) – a reduced-sugar option within the dark chocolate segment.
- Salted Caramel Bar – vegan chocolate combined with a caramel element.
- Coffee Chocolate Bar – chocolate with added coffee flavouring.
- Extra Dark Chocolate Bar (87% Cocoa) – high-cocoa content chocolate for consumers preferring stronger profiles.
Adrian Ling, Managing Director of Plamil Foods, stated: “Plamil has continued to invest in product development at a time when the confectionery market is facing significant challenges. This range highlights our approach to combining flavour variety, contemporary design, and consistency in ethical production.”
The new chocolate bars are now available through Plamil’s online store, selected independent health food outlets, and a number of UK retailers. Distribution is being handled through partners including CLF, Suma, Dundeis, Green City, and Independent Irish.
Plamil Foods, established in the 1950s, is recognised as one of the UK’s earliest producers of vegan-certified chocolate. The company continues to operate within the sector with an
emphasis on allergen control, renewable energy use, and sustainable sourcing.
ENDS