LUTON, UK. January 5th, 2026 – Nitya Foods, a leading and trusted brand for Indian food products in Europe, proudly announces the launch of its new eCommerce platform, Nitya Online.
The platform is specifically designed to reach out the Indian Community Diaspora across the UK, bringing them closer to the authentic tastes and products of Nitya Brand.
Nitya Online offers a seamless, user-friendly experience that allows customers to browse, purchase, and receive directly at their doorstep. The platform features popular items like Rice, Lentils & Pulses, Traditional Snacks, and Cooking Oils, connecting expatriate communities with the products they miss most. This launch reflects Nitya Foods’ commitment to innovation, convenience, and cultural connection.
“We want our customers to feel the excitement of this launch,” said Narendra Reddy Gooda, CEO at Nitya Foods.
Beyond just an eCommerce site, Nitya Online serves as a dedicated platform to strengthen and promote the brand’s presence across the UK. Building on an established reputation in Ireland and the Netherlands, we are committed to expanding our reach while maintaining an unwavering focus on quality.
In Europe, the Brand has got satisfactory reach to over 25,000 families and over one million individual products have been sold.
Nitya Online offers a wide range of ethnic groceries with a comprehensive selection of food, beverages, and household essentials catering specifically to South Asian and Indian cooking. The products are high quality and own branded at an affordable price with multiple payment options.
Nitya Online also offers one-to-one customer service, easy site navigation and a secure checkout process for hassle-free shopping. Reliable and fast delivery options are available across the UK, and customers can access exclusive online promotions and loyalty programs.
To celebrate the launch of Nitya Online, Nitya Foods is introducing special promotional offers for early customers. New users who register within the launch period will receive three Welcome Coupons worth £50 redeemable on their purchases. Early adopters will also be automatically enrolled in the Nitya Rewards Program, offering points for every purchase and additional perks for repeat customers.
ENDS