Adult Weekender offers personalised apparel and themed fancy dress for UK’s fastest-growing adult festival scene
UK. February 3rd, 2026 – A new specialist e-commerce site has launched to cater exclusively to the booming Butlin’s Big Weekender market, offering personalised apparel and decade-specific fancy dress for the over 70 themed music breaks taking place across the UK in 2026.
Adult Weekender fills a significant gap in the market by providing Big Weekender attendees with quality, themed clothing and accessories specifically designed for the unique culture of Butlin’s adults-only music weekends.
With Big Weekenders attracting tens of thousands of music fans annually to events ranging from 90s Reloaded and Ultimate 80s to Soul Weekender and Rockaway Beach, demand for themed apparel has grown exponentially. Until now, attendees have relied on generic festival wear or last-minute charity shop finds that often miss the mark for these specific themed events.
“Big Weekenders have evolved into a major part of British music culture, but there’s been nowhere for fans to get proper, event-specific clothing,” said Darren Seward, founder of Adult Weekender.
“We’ve created a dedicated platform where groups can coordinate their look, celebrate their squad identity, and properly embrace whatever decade or genre they’re there to enjoy.”
Adult Weekender offers personalised group packages with custom text, nicknames and inside jokes as well as decade-specific fancy dress collections tailored to 80s, 90s, 2000s and other themed weekenders. Accessories and finishing touches include retro sunglasses, inflatable instruments, and glow-in-the-dark items for pool parties and silent discos.
Group discounts are offered for parties of three or more to reflect typical Big Weekender booking patterns and rush delivery options are available for last-minute bookings. There is also an event calendar showing upcoming Big Weekender dates and themes.
Pricing starts from £19.99 for personalised t-shirts with a complete range of fancy dress outfits at all price points, designed to be accessible to Big Weekender attendees whose breaks start from just £59pp.
The launch comes as Butlin’s announces several new weekenders for 2026, including the Don’t Tell Mama LGBTQ+ Weekender, the return of Bugged Out! after a 10-year hiatus, and the debut Giants of Country weekender. Adult Weekender plans to expand its product range to match these new themes, including pride collections and rave-wear.
“We’re not just selling clothes – we’re helping people create memories,” added Darren Seward.
“When you see a photo from your 90s Reloaded weekend in five years’ time, you want to look like you belonged there. That’s what we’re all about.”
Adult Weekender is now live at www.adultweekender.com, with standard delivery taking 5-7 working days on personalised apparel and next day on fancy dress.
ENDS