KENT, UK. February 20th, 2026 – Former firefighter Mark Laxton is pushing a new approach to supporting the development of on-line teaching through his business www.marklaxton.com and encouraging content creators to think big.
“Most people sell their courses as low ticket items, which means it could be anything from $5 to less than $100, rather than high ticket, where somebody is paying $2,000-$5,000-plus,” Mark said.
“I flip the switch. Let’s start with your high ticket offer because everything else is going to lead to that. The social media content you create leads to the courses and the courses you create leads to your high-ticket offer.
“I have created AI systems and frameworks that help people act, so it is less about learning, more about momentum. We don’t struggle with information anymore – there is information everywhere – but what people do struggle with is implementation.
“What I find most rewarding is through me helping one person, they go on to help hundreds of thousands of people worldwide, so it creates a ripple effect and positivity boosting people’s lives.”
The first person to benefit from Mark’s guidance was a former newsreader with 40 years’ background in voice-over work who Mark encouraged to share the benefits of his experience: “Initially he thought he would need a classroom and people would need to commute but I said ‘No, if you create videos and on-line courses, that is available to anyone in the world’. He has now got 35 courses and currently helped over 164,000 students and generates over £10,000 a month.”
Mark was struggling under the burden of thousands in debt when he was first introduced to the benefits of doing business on-line.
“I was about £45,000 in debt, I was living off my overdraft so the Fire Brigade wage would come in, but it would go out straight away,” he said.
A friend lent him some DVDs on self-publishing and a new world opened up. The first thing he published was a Kindle book, drawing on his experience during military service – but with a twist to appeal to fans of a growing craze: “I was a sniper in the Army, so I thought I could write about the tactics and skills involved,” he said.
“I knew at the time that Airsoft was becoming very popular, and I thought anybody interested in playing Airsoft was going to be interested in camouflage and concealment.”
After the success of Mark’s first book and the passive income it created for him, this opened his eyes to the earning potential of having a successful release. For this second book, rather than writing a topic Mark would have chosen, he looked at what his target audience would have opted for, taking the sales by storm compared to his competitors.
Aware that people were increasingly turning to video as a learning resource, he moved into hosting webinars and producing on-line courses: “I created several of my own courses, and through all this I went on to help other people turn their knowledge and experience into on-line courses.”
For more information, visit: www.marklaxton.com
ENDS