LINCOLNSHIRE, UK. December 12th, 2025 – Entrepreneur and business coach Steph Ward has reported strong early traction following the recent launch of her new venture, the Evergreen Academy. Within just three months of going live, the online programme has already generated meaningful course sales, built a high-value pipeline and demonstrated the commercial viability of automated income streams for service-led businesses.
Ward created the Evergreen Academy after years of seeking a business model that balanced financial security with the flexibility she desired for her family life. Combining her business acumen earned through years at Siemens and as co-founder of Ward Holmes, she developed a six-step framework that helps coaches and consultants turn their professional expertise into low-maintenance digital income streams.
Now, after creating a £75,000 sales pipeline on less than £800 in advertising investment, Ward has proven that her automated model delivers high-margin results for service-based businesses and that the scalable income model is achievable for small business owners. The shift towards automation was fuelled by Ward’s own experience becoming a mother and confronting the limitations of traditional employment.
“I never valued my time as much as until I had a child, and then I realised that time was all that mattered,” she said. “Nobody starts a business expecting to work harder than ever before for less money, but that is the reality for many when their income depends entirely on personal output.”
A distinctive feature of the academy is what Ward describes as a “meta-experience,” wherein clients learn to build an evergreen course by completing one. “Clients are with me because my process works,” Ward added. “Many had never heard of me before my systems brought us together, which is exactly the point.”
One participant went from idea to income in the form of grief counselling. The client had long-struggled with camera confidence but progressed over three months from private journaling exercises to confidently presenting on video about her purpose driven course creation. Ward notes that these practical shifts are what ultimately enable coaches to build assets that outlast their available hours and overcome their previous doubts in ability.
Looking ahead to January 2026, the Evergreen Academy will expand its offer with specialist support including tech expert drop-in clinics and legal guidance on intellectual property. This development directly responds to client requests for practical help in areas that often stall the creation of digital products.
To learn more about the Evergreen Academy, visit: go.theforward.biz/freetrainingpr
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