The specialist mortgage advisers have rebranded as part of efforts to strengthen their focus on helping professionals access the best RSU mortgage lenders and providing expert guidance on how to use RSU income for a mortgage.
LONDON, UK. October 8th 2025 – Non-standard income lending specialists, limitless Financial Services, has launched a refreshed brand and website, positioning the advisory team as experts for Restricted Stock Units (RSUs) mortgages in the UK.
The move reflects the company’s ongoing commitment to addressing one of the mortgage market’s biggest gaps.
Expert advisers for RSU income mortgages
The move comes amid rising demand for RSU mortgages, as more borrowers seek mortgage solutions that fully recognise alternative incomes rather than relying solely on a standard salary.
Limitless Financial Services identified a gap in the mortgage market while assisting clients whose income includes RSUs and who were struggling to secure mortgages reflecting their total earnings.
“Our rebrand represents how far we’ve come since launching in 2018 and where we’re heading next,” said Max Hayden, Executive Director of Limitless Financial Services.
“We’ve built a reputation for helping professionals with RSU-based income and those in finance and consultancy roles, access fair mortgage solutions that truly reflect their earnings. Traditional lenders often don’t understand how to assess RSU income properly, and that’s the problem we’ve worked hard to solve.”
Understanding RSU income mortgages
As RSU compensation becomes more common in the UK, Limitless Financial Services continues to expand its team of expert advisers who specialise in complex income cases.
The firm offers bespoke mortgage advice, designed to help professionals find lenders that accept RSU income and other non-standard compensation.
Driven by an expert advisory team and supported by AI-powered back-office systems, Limitless has built a reputation for efficient, world-class client service. Its rebrand and new digital presence underscore a continued commitment to innovation, accessibility, and transparency in the modern mortgage market.
What is a RSU mortgage?
An RSU (Restricted Stock Unit) mortgage is just like any other mortgage, but we use this phrase to describe a mortgage where the income used in the assessment includes Restricted Stock Units (RSUs). Restricted Stock Units are a company stock given to employees as compensation vesting over time.
Mortgage lenders that accept RSU income
Since 2018, Limitless has supported thousands of clients across the UK and established partnerships with major employers, including Amazon and Workday, where it is featured on employee benefit portals.
While many High Street lenders do not recognise this form of income, the company has developed tailored solutions that allow borrowers to secure mortgages including their RSU earnings, providing clarity and confidence in what can otherwise be a complex process.
“Our goal is to make securing a mortgage simple and fair for clients with complex incomes, something the traditional banking model has yet to fully accommodate,” added Max. “We’re bridging that gap through technology, industry expertise, and service excellence.”
ENDS