BOURNEMOUTH, UK. December 12th, 2025 – Karenza Shilton, founder of one of Bournemouth’s longest-running independent fitness companies, has confirmed the rebranding of Karenza Fitness to Love My Tribe Vibe.
This strategic move reflects the company’s evolving direction and commitment to fostering a vibrant community centred on health, wellbeing and community as well as the ongoing fitness offering.
With over 12 years of success, Karenza Fitness has built a loyal membership base, offering Fitness and Pilates for the past decade and recently adding Yoga to its repertoire.
The rebrand to Love My Tribe Vibe signals the introduction of new services, including gut health, weight loss, diet plans, and mental wellbeing events all designed to cultivate a supportive ‘tribe’ atmosphere.
The inspiration for this community-driven approach stems from Karenza’s personal journey. After relocating to Dorset in 2014 she faced significant challenges as a franchisee when she lost her full investment when Rosemary Conley’s franchise went into administration, however she experienced firsthand the power of community support.
“I have experienced a community coming together naturally, rallying around to help me, that really impacted me and now I can do the same with Love My Tribe Vibe,” said Karenza.
While the company continues to focus on women over 45, offerings for men in Pilates, Yoga, and fitness remain available. The rebrand also marks a major expansion into online services, aiming to reach national and international audiences.
“I want to collaborate with people around me to bring retreats, talks, and create a real community,” Karenza added. “Delivering online as well as in person is a major part of our future.”
ENDS