“The fragrance industry is built on visuals. Campaigns, bottles, faces, lighting, seduction through sight. Which is why this collaboration with ,Fragrance Du Bois feels so powerful.” said Dave Steele.
Working purely from feeling and sensory response, Dave created a series of original poems inspired by each fragrance, Cavort, Secret Tryst, and Lovers, distilling desire, intimacy, and emotional chemistry into words rather than images. “For their For Lovers collection, they chose to work with someone who doesn’t experience fragrance visually at all. I’m registered blind. I write from instinct, memory, emotion and sensation. This collaboration isn’t about inclusion as a tick box. It’s about trusting a different perspective to tell a deeper story. And that’s where the magic lives. Grateful to work with a brand willing to do something genuinely different.”
As someone with a rare and deeply personal insight into the luxury world, Dave was acutely aware of the barriers that still exist within it. “A lot of people with disabilities feel anxious about going into luxury spaces like high-end fragrance departments because they fear being judged or not belonging. That’s why this campaign matters. Having Fragrance Du Bois promote disability in a positive, visible way sends a powerful message that these spaces are for everyone, and that’s something worth shouting from the rooftops.” added Dave.
Fragrance may be communicated visually, but it is experienced emotionally. Instinctively. Intimately.
“Working with Dave on our For Lovers campaign was about trusting a different perspective to tell a deeper story. One that isn’t driven by what you see, but by what you feel. We’re grateful for the honesty, sensitivity, and insight he brought to this collaboration, and proud to share work that challenges convention in such a meaningful way.” said Jonnie Swarbrick, Founder and Creative Director.
The For Lovers collection explores love in all its forms, the spark, the tension, the intimacy that lingers. Through this collaboration, Fragrance Du Bois invites audiences to experience fragrance not through imagery but through emotion, where true connection begins.
ENDS