CREWE, UK. July 21st 2025 – FixTheMusic, the secure, free-to-use online platform that connects event planners directly with curated, professional bands, DJs and musicians worldwide, today announced a major expansion across the Middle East.
A new regional hub in Dubai will coordinate bookings and logistics for weddings, corporate functions and private celebrations throughout the Gulf Cooperation Council (GCC) and key neighbouring destinations including Jordan.
“Since 2015 we’ve helped thousands of couples and corporate planners book outstanding live music in more than 60 countries. The GCC’s vibrant events scene is a natural next step for us,” said Adam Southall, Co-Founder of FixTheMusic. “By formalising our Middle East operations, we can get outstanding artists on stage at the region’s most spectacular venues with less friction and more creative choice.”
FixTheMusic’s artists already have a proven track record across the Gulf and wider Middle East, performing at five‑star hotels, beach resorts and landmark venues throughout the UAE, Qatar, Bahrain, Oman and Saudi Arabia, as well as destination events in Jordan and Egypt.
Their bands have also featured at Expo 2020 Dubai, the F1 Abu Dhabi Grand Prix, Dubai International Boat Show and other marquee GCC events.
From luxury ballrooms and desert palaces to private‑island resorts and city‑skyline rooftops, the platform is trusted by the region’s leading properties, including Four Seasons, Ritz‑Carlton, Jumeirah, Kempinski and more, to perform at weddings, corporate galas and private celebrations of every scale.
Why the Timing Is Right: Saudi Arabia’s Rapidly Opening Live-Entertainment Landscape
Why the Timing Is Right: A Region‑Wide Live‑Entertainment Boom
Governments across the Gulf are using mega‑events, venue investments and streamlined licensing to diversify their economies and meet the region’s huge appetite for live performance:
- United Arab Emirates – Dubai alone supported more than 460 exhibitions, concerts and festivals in 2024, while Abu Dhabi is co‑funding a 20,000‑capacity Sphere venue to complement its Formula 1 and Yas Island concert calendar; the emirate welcomed 1.4 million overnight guests in Q1 2025.
- Qatar – The FIFA World Cup 2022 left world‑class arenas and fan‑festival infrastructure; the tournament drew over 1 million visitors and 1.8 million fan‑zone attendees, proving sustained demand for large‑scale entertainment.
- Saudi Arabia – Vision 2030 reforms saw the General Entertainment Authority issue 1,673 live‑entertainment licences in Q1 2024, while Riyadh Season 2024 surpassed 16 million visitors, illustrating explosive audience growth.
Together these initiatives create a region‑wide ecosystem of new venues, supportive regulation and international audiences; ideal conditions for FixTheMusic’s curated artists to thrive.
What the Expansion Delivers
- Regional Coordination: Dedicated Middle East operations anchored in Dubai streamline artist travel, backline and local production across multiple countries in a single itinerary, reducing friction for multi-destination planners.
- Seamless, Secure Booking: Event planners submit one enquiry, compare quotes, communicate directly with artists and pay safely via FixTheMusic’s protected online system.
- Curated Global + Local Talent: From roaming acoustic bands for welcome drinks on the Corniche to luxury showbands for palace ballrooms and high-energy wedding DJs or DJ-sax combos for desert after-parties, every act on FixTheMusic is hand-selected for professionalism and performance quality.
- Trusted by Leading Brands: International corporations, luxury hotels and global event agencies, from tech giants to Formula One partners, already rely on FixTheMusic for high-profile functions, and those relationships now extend across the Middle East.
About FixTheMusic
Founded in 2015 by musician brothers Ed and Adam Southall, FixTheMusic makes it fast, transparent and secure to discover, compare and book world-class live entertainment for weddings, private parties, corporate events and charity galas worldwide. Today, the platform is one of Europe’s largest and most trusted live-music marketplaces, with a rapidly expanding footprint across the Middle East, the Americas and Asia.
ENDS